Lumber is a Construction Workforce Management platform powered by AI and automation. It offers product solutions like job scheduling, time tracking, payroll, and project management to facilitate effortless management for building contractors.
To help contractors navigate the ever-evolving world of construction, Lumber leverages content marketing. The company focuses on topics like compliance, payroll, and time tracking – areas where regulations often change and research can be time-consuming.
They take a data-driven approach, analyzing what contractors search for online and creating targeted content to address those specific needs. Lumber's content library is a treasure trove of valuable resources, including blog posts, in-depth guides, research reports, industry expert columns, and a comprehensive knowledge base.
The content they create has been instrumental in attracting Lumber's target audience and driving lead generation. They have seen a steady increase in website traffic from relevant construction professionals actively searching for compliance, payroll, and time-tracking information. This translates directly into a growing pool of qualified leads for Lumber.
Lumber's content marketing strategy is based on three pillars of strength -
However, as their audience base and the demand for content grew, creating content consistently while adhering to these objectives became increasingly difficult. Businesses usually have to compromise on quality and value when content production volumes have to be scaled. Lumber did not want this to happen to their content, and that is where Narrato helped them the most.
Narrato offers a comprehensive suite of AI and automation tools, allowing Lumber's team to create content effortlessly from scratch – right from ideation to promotion on social media. Narrato's powerful features and capabilities empower the Lumber team to scale up content creation significantly without sacrificing quality. They can now brainstorm content ideas, generate content, and plan social media promotion – all on a single platform. This newfound efficiency has allowed Lumber to publish content much faster, ensuring they stay ahead of the curve and meet their audience's needs in a timely and effective manner.
"Narrato Workspace is a content creator's dream come true! The sheer versatility of the platform is what truly sets it apart."
Lumber's content strategy is quite diverse, covering different content formats and various distribution channels. For a varied strategy like this, creating content at scale can be extremely time-consuming. It also means that Lumber had to juggle several different tools to create content for different channels, leading to inefficiencies and delays in the process.
Now, Narrato's range of AI-powered content generation tools aligns perfectly with Lumber's diverse content strategy. Using Narrato's pre-built AI templates for multiple use cases, the Lumber team can quickly generate content in various formats - from blog posts and in-depth guides to press releases, social media content, and even landing pages and email copy - catering to different audience preferences.
This eliminates the need for multiple tools and streamlines the entire content process, saving Lumber hundreds of resource hours and dollars every month.
"Narrato empowers us to scale up content creation significantly without sacrificing quality."
Lumber's experience with the Narrato team has been outstanding. Lumber has received exceptional support at every level right from the start of its journey with Narrato. From onboarding to helping them understand the platform's full potential, Narrato's support team was constantly with Lumber in their initial days. Additionally, the customer support team has been providing ongoing guidance on optimizing their content creation and scaling their publishing process. Lumber feels genuinely supported by a team that's invested in their success.
"We feel genuinely supported by a team that's invested in our success. From the very beginning, we received exceptional support at every level."
Many service providers and companies, like Lumber, are saving countless hours and thousands of dollars with Narrato's AI content tools and workflow automation platform. Ready to take your content marketing to the next level too? We're here to help! Get in touch with us or request a demo today. Plus, enjoy customized onboarding and consultation at no extra cost. This is an opportunity you won’t want to miss!
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