{"id":7407,"date":"2021-09-03T15:22:27","date_gmt":"2021-09-03T19:22:27","guid":{"rendered":"https:\/\/blog.narrato.io\/?p=7407"},"modified":"2024-07-15T09:04:50","modified_gmt":"2024-07-15T13:04:50","slug":"how-a-content-agency-replaced-all-content-creation-and-project-management-tools-with-narrato-workspace-case-study","status":"publish","type":"post","link":"https:\/\/narrato.io\/blog\/how-a-content-agency-replaced-all-content-creation-and-project-management-tools-with-narrato-workspace-case-study\/","title":{"rendered":"How a Content Agency Replaced All Content Creation and Project Management Tools with Narrato Workspace: Case Study"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/case-study_edited.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7235 size-full lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/04\/Download-this-eBook-to-read-offline-instead.png\" alt=\"\" width=\"6912\" height=\"1536\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/04\/Download-this-eBook-to-read-offline-instead.png 6912w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/04\/Download-this-eBook-to-read-offline-instead-300x67.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/04\/Download-this-eBook-to-read-offline-instead-768x171.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/04\/Download-this-eBook-to-read-offline-instead-1024x228.png 1024w\" data-sizes=\"(max-width: 6912px) 100vw, 6912px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 6912px; --smush-placeholder-aspect-ratio: 6912\/1536;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7235 size-full\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/04\/Download-this-eBook-to-read-offline-instead.png\" alt=\"\" width=\"6912\" height=\"1536\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/04\/Download-this-eBook-to-read-offline-instead.png 6912w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/04\/Download-this-eBook-to-read-offline-instead-300x67.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/04\/Download-this-eBook-to-read-offline-instead-768x171.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/04\/Download-this-eBook-to-read-offline-instead-1024x228.png 1024w\" sizes=\"(max-width: 6912px) 100vw, 6912px\" \/><\/noscript><\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Background and The Problem<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Content Agency Profile:<\/h3>\n\n\n\n<p>The agency serves global clientele with thousands of customers in its portfolio. They offer content creation services for websites, blogs, social media, and other internal and external publishing channels for companies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Problem:<\/h3>\n\n\n\n<p>The agency creates and delivers&nbsp;thousands of content pieces to its clients every month. To handle content creation at this scale, they were using both off-the-shelf and custom software to put their process together.&nbsp;<span class=\"narrato-markup\" data-issue=\"Sentence too long. Consider breaking into sentences shorter than 30 words.\" data-issue-title=\"Very Long Sentence\" data-issue-type=\"IssueVeryLongSent\" data-replacement=\"\" data-mustfix=\"true\">Their software stack included the usual suspects plus some custom software &#8211; namely&nbsp;Google docs and sheets along with offline documents and sheets, Google Drive and Dropbox, a project management software, email, Slack, Grammarly, Copyscape, and a few others.<\/span>&nbsp;As expected the content process was scattered and fragmented, causing avoidable process errors, inefficiencies, process redundancies, and too much time spent on managing the content operations.<\/p>\n\n\n\n<p>This is when they decided to give&nbsp;<a href=\"https:\/\/narrato.io\/\" target=\"_blank\" rel=\"dofollow noopener\">Narrato Workspace&nbsp;<\/a>a shot.<\/p>\n\n\n\n<ol>\n<li><a href=\"#place1\">How Narrato Workspace transformed their content operations?<\/a><\/li>\n\n\n\n<li><a href=\"#place2\">The transformational impact of Narrato on the content operations<\/a><\/li>\n\n\n\n<li><a href=\"#place3\">Narrato WorkSpace for Content Agencies<\/a><\/li>\n<\/ol>\n\n\n\n&nbsp;\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/narrato.io\/workspace\/features\/content-planning\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/How-a-Content-Agency-Replaced-All-Content-Creation-and-Project-Management-Tools-with-Narrato-Workspace_-Case-Study-Workspace.png\" alt=\"Narrato content planning tools\" class=\"wp-image-8724 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/How-a-Content-Agency-Replaced-All-Content-Creation-and-Project-Management-Tools-with-Narrato-Workspace_-Case-Study-Workspace.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/How-a-Content-Agency-Replaced-All-Content-Creation-and-Project-Management-Tools-with-Narrato-Workspace_-Case-Study-Workspace-300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/How-a-Content-Agency-Replaced-All-Content-Creation-and-Project-Management-Tools-with-Narrato-Workspace_-Case-Study-Workspace-768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/How-a-Content-Agency-Replaced-All-Content-Creation-and-Project-Management-Tools-with-Narrato-Workspace_-Case-Study-Workspace-1024x256.png 1024w\" data-sizes=\"(max-width: 1584px) 100vw, 1584px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1584px; --smush-placeholder-aspect-ratio: 1584\/396;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/How-a-Content-Agency-Replaced-All-Content-Creation-and-Project-Management-Tools-with-Narrato-Workspace_-Case-Study-Workspace.png\" alt=\"Narrato content planning tools\" class=\"wp-image-8724\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/How-a-Content-Agency-Replaced-All-Content-Creation-and-Project-Management-Tools-with-Narrato-Workspace_-Case-Study-Workspace.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/How-a-Content-Agency-Replaced-All-Content-Creation-and-Project-Management-Tools-with-Narrato-Workspace_-Case-Study-Workspace-300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/How-a-Content-Agency-Replaced-All-Content-Creation-and-Project-Management-Tools-with-Narrato-Workspace_-Case-Study-Workspace-768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/How-a-Content-Agency-Replaced-All-Content-Creation-and-Project-Management-Tools-with-Narrato-Workspace_-Case-Study-Workspace-1024x256.png 1024w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n&nbsp;\n\n\n\n<br id=\"place1\"><h2 class=\"wp-block-heading\">How Narrato Workspace transformed their content operations?<\/h2>\n\n\n\n<p>Narrato Workspace is an AI content creation and workflow automation software. It is designed to help content teams see through their entire\u00a0<a href=\"https:\/\/blog.narrato.io\/how-to-build-a-content-creation-process\/\" target=\"_blank\" rel=\"dofollow noopener\">content creation process<\/a>\u00a0from start to finish, beginning with content ideation and planning to content creation, collaboration and publishing. The platform offers over 100 AI templates and micro tools for every stage of the content process. It has a content autopilot called <a href=\"https:\/\/narrato.io\/ai-content-genie\" target=\"_blank\" rel=\"noopener\" title=\"\">AI Content Genie<\/a> that is an autopilot for social media and blog content, generating weekly content based on your website and themes. Apart from this, you can also create custom AI templates for content generation, save and apply <a href=\"https:\/\/narrato.io\/ai\/ai-brand-voice-generator\" target=\"_blank\" rel=\"noopener\" title=\"\">AI brand voices<\/a>, and bulk generate content for numerous use cases as well.  It is also a great content project and team management software with custom workflows, several custom user roles, and\u00a0freelance writers&#8217; payment management features.<\/p>\n\n\n\n<p>The content agency&nbsp;started using Narrato Workspace to&nbsp;plan, assign, create and deliver&nbsp;content for&nbsp;all their&nbsp;clients. They reduced their software stack for managing content operations to Narrato Workspace and Slack.<\/p>\n\n\n\n<p>They were kind enough to share their workflow with us. Here&#8217;s how they run their content operations using Narrato Workspace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Onboarding new clients and delivering content work<\/strong><\/h3>\n\n\n\n<p>Starting off, the agency moved a few clients and all their internal content teams to Narrato. Once they smoothed out the content process for these clients, they added all the rest and started delivering work through Narrato. They mapped&nbsp;<span class=\"narrato-markup\" data-issue=\"If &amp;#x27;one&amp;#x27; is used as a pronoun, consider replacing by &amp;#x27;you&amp;#x27; or a third person pronoun. Otherwise ignore this warning.\" data-issue-title=\"Word Usage\" data-issue-type=\"IssueCustomSuggestion\" data-replacement=\"\" data-mustfix=\"false\">one<\/span>&nbsp;Narrato project to&nbsp;<span class=\"narrato-markup\" data-issue=\"If &amp;#x27;one&amp;#x27; is used as a pronoun, consider replacing by &amp;#x27;you&amp;#x27; or a third person pronoun. Otherwise ignore this warning.\" data-issue-title=\"Word Usage\" data-issue-type=\"IssueCustomSuggestion\" data-replacement=\"\" data-mustfix=\"false\">one<\/span>&nbsp;client and gave the client team access&nbsp;to the project. The agency always adds clients under the client role to deliver only content ready for review. (Only task statuses &#8220;Sent to Client&#8221;, &#8220;Complete&#8221; and &#8220;Published&#8221; are visible to the clients, unless the task is assigned to a client member.)<\/p>\n\n\n\n<p>Every time a new client is acquired, the agency creates a new project dedicated to the client. They then send the client team invites under the &#8220;Client&#8221; role and give them project access. Every project is also assigned a Project Manager from the agency team who is in charge of content planning, creating tasks, and assigning tasks to writers.<\/p>\n\n\n\n<p>The agency&#8217;s clients have been very happy with the new organized dashboard, which has positively impacted the content agency&#8217;s business. The clients share feedback, request changes, and approve work on the platform.&nbsp;<span class=\"narrato-markup\" data-issue=\"Avoid using 4 or more instances of conjunctions in a sentence. Try breaking or shortening the sentence.&amp;lt;p class=&amp;quot;mt-2&amp;quot;&amp;gt;Conjunctions in the sentence: &amp;lt;span class=&amp;quot;conjunctions-found&amp;quot;&amp;gt;or, which, and&amp;lt;\/span&amp;gt;\" data-issue-title=\"Conjunctions\" data-issue-type=\"IssueTooManyConjunctions\" data-replacement=\"\" data-mustfix=\"false\">This saves both the agency and their clients a ton of time and effort, which originally went into emailing documents or links back and forth.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Organizing Projects and using Guidelines repository and Templates<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1902\" height=\"906\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/All-projects.jpg\" alt=\"Orgazining content projects on Narrato\" class=\"wp-image-8241 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/All-projects.jpg 1902w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/All-projects-300x143.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/All-projects-768x366.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/All-projects-1024x488.jpg 1024w\" data-sizes=\"(max-width: 1902px) 100vw, 1902px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1902px; --smush-placeholder-aspect-ratio: 1902\/906;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1902\" height=\"906\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/All-projects.jpg\" alt=\"Orgazining content projects on Narrato\" class=\"wp-image-8241\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/All-projects.jpg 1902w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/All-projects-300x143.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/All-projects-768x366.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/All-projects-1024x488.jpg 1024w\" sizes=\"(max-width: 1902px) 100vw, 1902px\" \/><\/noscript><\/figure><\/div>\n\n\n<p>For each project, the content agency follows a month-wise folder system. They then create subfolders based on the content categories or sub-projects they are working on for the client. The content tasks sit in these subfolders.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1918\" height=\"916\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/folders.jpg\" alt=\"content projects on Narrato\" class=\"wp-image-8244 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/folders.jpg 1918w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/folders-300x143.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/folders-768x367.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/folders-1024x489.jpg 1024w\" data-sizes=\"(max-width: 1918px) 100vw, 1918px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1918px; --smush-placeholder-aspect-ratio: 1918\/916;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1918\" height=\"916\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/folders.jpg\" alt=\"content projects on Narrato\" class=\"wp-image-8244\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/folders.jpg 1918w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/folders-300x143.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/folders-768x367.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/folders-1024x489.jpg 1024w\" sizes=\"(max-width: 1918px) 100vw, 1918px\" \/><\/noscript><\/figure><\/div>\n\n\n<p>The agency saves all the reusable project guidelines and assets in the Guidelines repository on Workspace and&nbsp;links them to content tasks as required. Having a single place to go to for all content briefs, guidelines, and brand assets, and the ability to link them to multiple tasks has made a big impact. It saves the agency&#8217;s content team time and has cut down on redundant messaging.<\/p>\n\n\n\n<p>The content managers also use content templates extensively to get structured input from their writers. This ensures adherence to project specifications and has reduced unnecessary content errors and reviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Assigning content tasks and tracking progress<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1918\" height=\"918\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/assigning-tasks.jpg\" alt=\"assigning content tasks\" class=\"wp-image-8242 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/assigning-tasks.jpg 1918w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/assigning-tasks-300x144.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/assigning-tasks-768x368.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/assigning-tasks-1024x490.jpg 1024w\" data-sizes=\"(max-width: 1918px) 100vw, 1918px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1918px; --smush-placeholder-aspect-ratio: 1918\/918;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1918\" height=\"918\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/assigning-tasks.jpg\" alt=\"assigning content tasks\" class=\"wp-image-8242\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/assigning-tasks.jpg 1918w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/assigning-tasks-300x144.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/assigning-tasks-768x368.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/assigning-tasks-1024x490.jpg 1024w\" sizes=\"(max-width: 1918px) 100vw, 1918px\" \/><\/noscript><\/figure><\/div>\n\n\n<p>Before transitioning to Workspace, the agency was assigning work to writers using Slack while project guidelines had to be accessed on their internal dashboard. But with Narrato Workspace, they can now easily assign content creators and editors work on the platform with all guidelines attached to the tasks.<\/p>\n\n\n\n<p>The task workflow statuses and automation has made tracking of content work easier and the process more streamlined. They no longer have to worry about missing files or hunting for them in Dropbox (the software they used earlier for collecting work from writers).<\/p>\n\n\n\n<p>To keep a tab on the progress of projects, the agency uses&nbsp;the Content Calendar and Kanban Board. It also helps them keep track of recurring projects like blogs and social media management.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"927\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/Content-calendar.jpg\" alt=\"content calendar\" class=\"wp-image-8243 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Content-calendar.jpg 1900w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Content-calendar-300x146.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Content-calendar-768x375.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Content-calendar-1024x500.jpg 1024w\" data-sizes=\"(max-width: 1900px) 100vw, 1900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1900px; --smush-placeholder-aspect-ratio: 1900\/927;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"927\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/Content-calendar.jpg\" alt=\"content calendar\" class=\"wp-image-8243\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Content-calendar.jpg 1900w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Content-calendar-300x146.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Content-calendar-768x375.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Content-calendar-1024x500.jpg 1024w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/noscript><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Creating content with a powerful content editor&nbsp;<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1887\" height=\"897\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/powerful-content-editor.jpg\" alt=\"content editor on Narrato\" class=\"wp-image-8245 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/powerful-content-editor.jpg 1887w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/powerful-content-editor-300x143.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/powerful-content-editor-768x365.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/powerful-content-editor-1024x487.jpg 1024w\" data-sizes=\"(max-width: 1887px) 100vw, 1887px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1887px; --smush-placeholder-aspect-ratio: 1887\/897;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1887\" height=\"897\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/powerful-content-editor.jpg\" alt=\"content editor on Narrato\" class=\"wp-image-8245\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/powerful-content-editor.jpg 1887w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/powerful-content-editor-300x143.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/powerful-content-editor-768x365.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/powerful-content-editor-1024x487.jpg 1024w\" sizes=\"(max-width: 1887px) 100vw, 1887px\" \/><\/noscript><\/figure><\/div>\n\n\n<p>The agency&#8217;s content creators and managers love Narrato&#8217;s content editor for creating content. It gives great content optimization suggestions and is customizable to any content template. For instance, the agency&#8217;s blog tasks use blog templates, while newsletters and website copy tasks are adapted to other more suitable templates.<\/p>\n\n\n\n<p>The content editor combines the power of Google Docs with Grammarly and is much loved by their content team.&nbsp;The editor has a <a href=\"https:\/\/blog.narrato.io\/blog-free-grammar-checker-tools-you-should-try\/\" target=\"_blank\" rel=\"dofollow noopener\">grammar and readability checker tool<\/a> that provides content improvement suggestions to the writers about grammar, article structure, and wordiness. These suggestions are proving to be&nbsp;very helpful in improving the quality of content the agency creates. The plagiarism check with the editor helps their quality control team to ensure that each piece of content is&nbsp;original. The collaboration features like commenting in-line, assigning of tasks, tasks&#8217; workflow statuses, guidelines on tasks, messaging, public content links, and others ensure their team is&nbsp;constantly in sync with each other.<\/p>\n\n\n\n<p>With the integrated image search and graphics tools, their content creators are able to consolidate all their work on a single platform.<\/p>\n\n\n\n<p>Overall, the agency has realized significant benefits in terms of reduction in both process and content errors by suing Narrato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Using content templates for consistency<\/strong><\/h3>\n\n\n\n<p>The content agency often deals with projects that follow a common structure for several of the content pieces. For this, the ability to create templates on Narrato Workspace has given them more control over their work.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1897\" height=\"926\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/templates.jpg\" alt=\"custom content templates\" class=\"wp-image-8247 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/templates.jpg 1897w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/templates-300x146.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/templates-768x375.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/templates-1024x500.jpg 1024w\" data-sizes=\"(max-width: 1897px) 100vw, 1897px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1897px; --smush-placeholder-aspect-ratio: 1897\/926;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1897\" height=\"926\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/templates.jpg\" alt=\"custom content templates\" class=\"wp-image-8247\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/templates.jpg 1897w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/templates-300x146.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/templates-768x375.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/templates-1024x500.jpg 1024w\" sizes=\"(max-width: 1897px) 100vw, 1897px\" \/><\/noscript><\/figure><\/div>\n\n\n<p>They are creating templates for the Projects as needed. Whenever required, they apply these templates to&nbsp;<span class=\"narrato-markup\" data-issue=\"If &amp;#x27;one&amp;#x27; is used as a pronoun, consider replacing by &amp;#x27;you&amp;#x27; or a third person pronoun. Otherwise ignore this warning.\" data-issue-title=\"Word Usage\" data-issue-type=\"IssueCustomSuggestion\" data-replacement=\"\" data-mustfix=\"false\">one<\/span>&nbsp;or many content tasks from the Actions menu on the editor. For instance, they have a general template for blog posts (as shown above), separate templates for social media posts, and so on.<\/p>\n\n\n\n<p>They are able to specify the word count or character count for each section of a content piece like the title, the body, the meta description, etc. The agency found that this is giving their writers much more clarity on what is expected from every content piece, reducing back and forth on content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Collaborating on content&nbsp;<\/strong><\/h3>\n\n\n\n<p>So far the agency had been using tools like Dropbox and Google Docs to share content internally, between their writers and editors. All internal communication related to a particular project was usually happening on Slack alone. There was no common platform where editors could leave comments on the work or content creators could put forward their queries. A lot of back and forth and switching between apps during the content creation process made it inefficient and quite time-consuming.<\/p>\n\n\n\n<p>But with Narrato Workspace, the agency is enjoying much better collaboration between their teams.&nbsp;The in-line commenting, task messaging and task status update features allow editors to leave comments on a content piece for writers. This has consolidated their team and client&nbsp;communication on Narrato, which has brought&nbsp;<span class=\"narrato-markup\" data-issue=\"If you mean a great quantity, use &amp;quot;a lot of efficiency&amp;quot;?\" data-issue-title=\"Collocations\" data-issue-type=\"IssueLanguageTool\" data-replacement=\"a lot of efficiency\" data-mustfix=\"false\">a lot of efficiency<\/span>&nbsp;to the workflow.<\/p>\n\n\n\n<p>The agency has found collaboration with content partners&nbsp;<span class=\"narrato-markup\" data-issue=\"This phrase is redundant. Consider using &amp;quot;outside&amp;quot;.\" data-issue-title=\"Redundant Phrases\" data-issue-type=\"IssueLanguageTool\" data-replacement=\"outside\" data-mustfix=\"false\">outside of<\/span>&nbsp;the Workspace&nbsp;to be convenient&nbsp;as well. For partners who are not on the platform, they can simply send the<a href=\"https:\/\/blog.narrato.io\/share-content-using-publicly-sharable-link\/\" target=\"_blank\" rel=\"dofollow noopener\">&nbsp;publicly shareable link<\/a>&nbsp;to the content and get their inputs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Publishing content on WordPress sites<\/strong><\/h3>\n\n\n\n<p>The content agency has several blog projects where they need to publish content directly on clients\u2019 WordPress sites. Narrato Workspace has made it easier for them to&nbsp;<a href=\"https:\/\/blog.narrato.io\/how-to-publish-blogs-on-your-website-directly-from-narrato-workspace\/\" target=\"_blank\" rel=\"dofollow noopener\">publish content to WordPress sites directly&nbsp;<\/a>from the platform&nbsp;with the WordPress publishing integration. They are also able to copy content as HTML from the Workspace editor, which has been useful for website development projects of clients.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1885\" height=\"887\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/Publish.jpg\" alt=\"publishing support on Narrato\" class=\"wp-image-8246 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Publish.jpg 1885w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Publish-300x141.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Publish-768x361.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Publish-1024x482.jpg 1024w\" data-sizes=\"(max-width: 1885px) 100vw, 1885px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1885px; --smush-placeholder-aspect-ratio: 1885\/887;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1885\" height=\"887\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/09\/Publish.jpg\" alt=\"publishing support on Narrato\" class=\"wp-image-8246\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Publish.jpg 1885w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Publish-300x141.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Publish-768x361.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/09\/Publish-1024x482.jpg 1024w\" sizes=\"(max-width: 1885px) 100vw, 1885px\" \/><\/noscript><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Freelance writer management and&nbsp;<span class=\"comment-blot\" data-thread-id=\"thread-1630642261659\" data-value=\"[{&quot;val&quot;:&quot;add freelancer payments video here&quot;,&quot;timestamp&quot;:1630642275801,&quot;author&quot;:&quot;Narrato Admin&quot;,&quot;user_email&quot;:&quot;support@narrato.io&quot;}]\">payments<\/span><\/strong><\/h3>\n\n\n\n<iframe loading=\"lazy\" width=\"1026\" height=\"577\" data-src=\"https:\/\/www.youtube.com\/embed\/pmWq4nreXQ4?si=MIug6K7lATexzKi7\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<p>The content agency works with a number of freelance and part-time writers and pays them monthly. Earlier this effort was managed using sheets and emails. Now, they use Narrato to manage their freelance writers, accept their jobs for payment, and pay their writers on time with payment reports on Narrato. This automation has released a bunch of time and effort that the agency content managers had to invest in managing this accounting.<\/p>\n\n\n\n<br id=\"place2\"><h2 class=\"wp-block-heading\">The transformational impact of Narrato on the content operations<\/h2>\n\n\n\n<p>Narrato was a fresh change in the agency&#8217;s approach to creating and shipping content and has been widely appreciated both by their clients and the content team. It has brought about the&nbsp;<span class=\"narrato-markup\" data-issue=\"This word is normally spelled with hyphen.\" data-issue-title=\"Miscellaneous\" data-issue-type=\"IssueLanguageTool\" data-replacement=\"much-needed\" data-mustfix=\"false\">much-needed<\/span>&nbsp;consolidation of their content creation process and improved process visibility and control like&nbsp;<span class=\"narrato-markup\" data-issue=\"Redundant word or phrase - consider replacing.\" data-issue-title=\"Redundant Words\" data-issue-type=\"IssuePartiallyRedundant\" data-replacement=\"never\" data-mustfix=\"false\">never before<\/span>.<\/p>\n\n\n\n<p>Here are the key benefits that the agency has realized:<\/p>\n\n\n\n<ul>\n<li>Multiple tools used for content creation, delivery, collaboration, and project management are now replaced by and consolidated on a single platform<\/li>\n\n\n\n<li>Speed and efficiency of creating and shipping content has improved drastically<\/li>\n\n\n\n<li>Almost 80% reduction in process and content errors has been observed<\/li>\n\n\n\n<li>Content quality has improved noticeably &#8211; they measure it as a function of revision requests and client retention<\/li>\n\n\n\n<li>Client and team interactions are consolidated, more traceable, and much simplified<\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<br id=\"place3\"><h2 class=\"wp-block-heading\">Narrato WorkSpace for Content Agencies<\/h2>\n\n\n\n<p>If you are a content agency and are looking for such transformational results,&nbsp;<a href=\"https:\/\/narrato.io\/cws\/support\" target=\"_blank\" rel=\"dofollow noopener\">get in touch<\/a>&nbsp;with us. We also offer personalized onboarding and consultation&nbsp;at no cost. Find out more about&nbsp;<a href=\"https:\/\/narrato.io\/\" target=\"_blank\" rel=\"dofollow noopener\">Narrato Workspace here<\/a>.<\/p>\n\n\n\n&nbsp;\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/narrato.io\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2022\/04\/How-to-Kickstart-a-Content-Writing-Agency-in-2021-Workspace-.png\" alt=\"Narrato AI content workspace\" class=\"wp-image-8781 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2022\/04\/How-to-Kickstart-a-Content-Writing-Agency-in-2021-Workspace-.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2022\/04\/How-to-Kickstart-a-Content-Writing-Agency-in-2021-Workspace--300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2022\/04\/How-to-Kickstart-a-Content-Writing-Agency-in-2021-Workspace--768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2022\/04\/How-to-Kickstart-a-Content-Writing-Agency-in-2021-Workspace--1024x256.png 1024w\" data-sizes=\"(max-width: 1584px) 100vw, 1584px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1584px; --smush-placeholder-aspect-ratio: 1584\/396;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2022\/04\/How-to-Kickstart-a-Content-Writing-Agency-in-2021-Workspace-.png\" alt=\"Narrato AI content workspace\" class=\"wp-image-8781\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2022\/04\/How-to-Kickstart-a-Content-Writing-Agency-in-2021-Workspace-.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2022\/04\/How-to-Kickstart-a-Content-Writing-Agency-in-2021-Workspace--300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2022\/04\/How-to-Kickstart-a-Content-Writing-Agency-in-2021-Workspace--768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2022\/04\/How-to-Kickstart-a-Content-Writing-Agency-in-2021-Workspace--1024x256.png 1024w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/noscript><\/a><\/figure><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>&nbsp; Background and The Problem Content Agency Profile: The agency serves global clientele with thousands of customers in its portfolio. They offer content creation services for websites, blogs, social media,..<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":7414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[657,656],"tags":[694,668,693,658,659],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/7407"}],"collection":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/comments?post=7407"}],"version-history":[{"count":16,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/7407\/revisions"}],"predecessor-version":[{"id":15679,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/7407\/revisions\/15679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/media\/7414"}],"wp:attachment":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/media?parent=7407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/categories?post=7407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/tags?post=7407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}