{"id":7098,"date":"2021-07-29T08:25:19","date_gmt":"2021-07-29T12:25:19","guid":{"rendered":"https:\/\/blog.narrato.io\/?p=7098"},"modified":"2026-01-14T02:02:39","modified_gmt":"2026-01-14T07:02:39","slug":"content-creation-process-tips-and-insights","status":"publish","type":"post","link":"https:\/\/narrato.io\/blog\/content-creation-process-tips-and-insights\/","title":{"rendered":"Content Creation Process: 21 Business Owners and Marketers Share Awesome Tips and Insights"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/blog.narrato.io\/how-to-build-a-content-creation-process\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Content creation processes<\/a> are getting increasingly complex. Content creation involves a number of collaborators and stakeholders, and to get good result from the content created, you also need a lot of investment in content planning and optimization. So we asked businesses and content marketers &#8211; how do they manage these complexities and build content to deliver results?<br><br>&nbsp;Specifically, we asked them these 4 questions (and awesome insights followed):<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/li>\n<\/ol>\n\n\n\n&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">TL;DR \u2013 Content Creation Process &#8211; Key Insights<\/span><\/h2>\n\n\n\n<iframe loading=\"lazy\" width=\"1026\" height=\"577\" data-src=\"https:\/\/www.youtube.com\/embed\/pN1l4DhvBiE?si=ZinSXts7I9vI92yY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n&nbsp;\n\n\n\n<ol>\n<li>You need a well-defined and appropriately supported content process to create quality content, consistently.<\/li>\n\n\n\n<li>It&#8217;s no longer possible to manage content processes on documents, sheets and emails alone, you need specialized <a href=\"https:\/\/narrato.io\/\" target=\"_blank\" rel=\"noopener\" title=\"\">content collaboration and project management software.<\/a><\/li>\n\n\n\n<li>Creating content briefs, even though effort intensive, ensures that you get high quality content, optimized for search engines and readers.<\/li>\n\n\n\n<li>It&#8217;s important to stay flexible with your content plans and calendars to incorporate trends, news and new ideas.<\/li>\n\n\n\n<li>Involving subject matter experts helps you create better content, but can be challenging and needs to be managed for efficacy.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Getting approvals from clients and stakeholders are often road blockers, but setting deadlines can help.<\/span><\/li>\n\n\n\n<li>Constant and timely communication with team and streamlining the <a href=\"https:\/\/narrato.io\/blog\/implementing-a-content-workflow-for-content-marketing-success\/\" target=\"_blank\" rel=\"noopener\">content creation workflow<\/a> is critical to the content process&#8217; success.<\/li>\n<\/ol>\n\n\n\n&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\">Quotable Quotes on Content Creation Process<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYou need some sort of content management system to stay on schedule and maintain consistent quality\u201d &#8211;&nbsp;Reuben Yonatan<\/p>\n\n\n\n<p>\u201cContent for content&#8217;s sake is a waste. Even content for SEO is a waste if traffic can&#8217;t be monetized. Not all traffic is equal!\u201d &#8211;&nbsp;Michelle Segovia<\/p>\n\n\n\n<p>\u201cEnsure the team has access to all tools&nbsp; they might need for research, content creation, editing, and publishing. We also have a weekly show-and-tell where all teams report progress, discuss initiatives and understand how everyone contributes to achieving quarterly goals.\u201d &#8211;&nbsp;Siddharth Deswal<\/p>\n\n\n\n<p>\u201cFollowing a steady (and automated) workflow helps with content production. You want to use collaborative tools and content management systems where everyone participates as and when necessary.\u201d &#8211;&nbsp;Meryl D&#8217;Sa-Wilson<\/p>\n\n\n\n<p>&#8220;If you have internal people who know your industry inside and out, consider leveraging their knowledge and provide them opportunities to generate topics and ideas for your content marketing.&#8221; &#8211;&nbsp;Ryan Stewart<\/p>\n<\/blockquote>\n\n\n\n&nbsp;\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/narrato.io\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Workspace-1.png\" alt=\"Narrato AI content workspace\" class=\"wp-image-8719 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Workspace-1.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Workspace-1-300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Workspace-1-768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Workspace-1-1024x256.png 1024w\" data-sizes=\"(max-width: 1584px) 100vw, 1584px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1584px; --smush-placeholder-aspect-ratio: 1584\/396;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Workspace-1.png\" alt=\"Narrato AI content workspace\" class=\"wp-image-8719\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Workspace-1.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Workspace-1-300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Workspace-1-768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Workspace-1-1024x256.png 1024w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">This is what the the 21 business owners and marketers had to say:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Reuben Yonatan, CEO at <\/span><a href=\"http:\/\/getvoip.com\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">GetVOIP<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7110 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Reuben-Yonatan-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Reuben-Yonatan-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Reuben-Yonatan-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Reuben-Yonatan.jpg 312w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7110 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Reuben-Yonatan-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Reuben-Yonatan-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Reuben-Yonatan-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Reuben-Yonatan.jpg 312w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We create comprehensive blog posts and explainer guides that get us backlinks and give our readers real information that can spur a purchase.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We use Wrike to assign projects and keep track of them at each step. Our team knows where we are on a given piece of content at all times and we make sure the stakeholders are all kept informed. It keeps us on schedule and allows us to maintain consistent quality. Basically, you need some sort&nbsp;<\/span><span style=\"font-weight: 400;\">of content management system, even if it&#8217;s ad hoc.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Go big. A short blog post never hurts, but if you want to get linked on other websites and drive long-term traffic to your own business page, then you need something that&#8217;s going to stand out. Have your designers work closely with your writers so there&#8217;s a synergy between the visual and written parts of your content.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Andrew Taylor, Director at <\/span><a href=\"https:\/\/www.netlawman.co.uk\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Netlawman<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7099 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/AndrewTaylor-150x150.png\" alt=\"\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7099 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/AndrewTaylor-150x150.png\" alt=\"\" width=\"150\" height=\"150\"><\/noscript><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We create a lot of informative articles based on providing valuable reading to those who are interested in our services. It can be news based\/current events as well.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once every couple of weeks, I sit down and provide a list of relevant content I feel needs to be developed. If something current pops up, there will be an urgent address for content creators to develop a piece, or I will personally myself. It is critical we remain relevant. But on slow news days, we have a previously planned pieces, and this creates a nice flow for our readers<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Relevancy is definitely the biggest issue.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One&nbsp; trick I have is to revamp older content often, especially when you are running short of ideas. I like to change up the way the content is delivered (podcast, video, traditional blg etc) so that we can reach different people or get a point across that might have been missed by a certain person in a particular way.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Michelle Segovia, VP of Marketing at <\/span><a href=\"https:\/\/journeypure.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Journeypure<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7111 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Michelle-Segovia-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Michelle-Segovia-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Michelle-Segovia-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Michelle-Segovia-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Michelle-Segovia.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7111 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Michelle-Segovia-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Michelle-Segovia-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Michelle-Segovia-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Michelle-Segovia-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Michelle-Segovia.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Content for content&#8217;s sake is a waste. Even content for SEO is a waste if the traffic can&#8217;t be monetized. Not all traffic is equal!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One purpose we create content for is links. This can be digital PR campaigns for media links or comprehensive resources on a niche topic for resource page links. We hope to get some conversions from this content, but the purpose is to add credibility to our entire site with good links.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For conversions, we create content for qualified searches. These are articles that aren&#8217;t direct searches for our service, but indicate some level of need for our service. As an example, people searching for wet brain, which is a disease caused by alcoholism over many years, would likely be in need of our alcohol treatment centers. This will have much high conversion than a page about 10 famous alcoholics.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Other content is created to serve an internal purpose, like a page about what to pack for rehab.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Then, of course, there&#8217;s the money pages. There&#8217;s not tons of scale with these pages, but we spend time constantly optimizing them to capture as many people searching directly for our services as possible.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We keep a running Google doc of ideas and add to that list once a quarter. Every month, we prioritize what should be the priority articles in the coming month. We are generally working on one article for links and four articles for conversion a month.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For each article, we come up with tons of questions. The questions go to one of our doctors and come back to our editor who works with the designer on the images.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For tools, we use the SEMRush Google Docs extension to write better. (There are other free tools that do similar writing checks like Hemingwayapp.com or the Yoast SEO plugin). We use Blog2Social WordPress plugin to push things our and LinkWhisperer for internal linking. We use Canva for images too.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Since we\u2019re a medical topic, the content starts with our doctors (someone with an online <a href=\"https:\/\/academicpartnerships.uta.edu\/healthcare-nursing-online-programs\/bachelor-of-science-public-health\/\" target=\"_blank\" rel=\"noopener\" title=\"\">public health degree<\/a>). The hardest part in working with them is getting direct answers. The doctors were hesitant to make opinionated statements when they didn&#8217;t know all the medical details of each person reading the article. It took coaching to get them to approach the questions as if a patient came into the office asking the question. And, they also started writing more note-style once they saw that the editor was doing a great job. The note style was much better than them trying to come up with fancy sentences for everything.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The key of content creation is to always have a purpose for your content. Otherwise, you will look back and wonder what all the time and effort was even worth.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Ryan Stewart, Owner at <\/span><a href=\"https:\/\/webris.org\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Webris<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7108 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Ryan-Stewart-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Ryan-Stewart-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Ryan-Stewart-340x340.jpg 340w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7108 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Ryan-Stewart-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Ryan-Stewart-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Ryan-Stewart-340x340.jpg 340w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We create the kind of content that attracts inbound links organically. We create content that establishes depth and topical relevance (authority) for our website. We create content that is sharable on social media. Finally, we make content that consistently ranks our website for top funnel keywords.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Two of the tools we use to make the actual creation process more timely and efficient are framing cubes and detailed writing outlines. Other aspects of our content creation process include:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Developing audience personas.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Varied approaches for generating content ideas.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Building out a content strategy deck.<\/span><\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Supporting tools we utilize include website auditing tools and keyword gap analysis<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One challenge of content creation is that the process can drag on longer than is ideal.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One tip I offer in terms of content creation is if you have internal people who know your industry inside and out, consider leveraging their knowledge and provide them opportunities to generate topics and ideas for your content marketing. These ideas have the added value of being highly authoritative because they offer a deep insider perspective.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Kevin Cook, Chief Product Owner at <\/span><a href=\"https:\/\/www.onthemapmarketing.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">OnTheMap Marketing<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7113 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/kevin-cook-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/kevin-cook-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/kevin-cook-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/kevin-cook-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/kevin-cook.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7113 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/kevin-cook-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/kevin-cook-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/kevin-cook-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/kevin-cook-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/kevin-cook.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We create content based on clients needs and their target keywords or audience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Essentially, we take a broad topic, what we like to call a cornerstone piece, and then write a bunch of related articles for ALL the subcategories possible. This helps provide an encyclopedia like website filled with useful, relevant information for readers to make sure we answer every question and touch on all topics. We use SurferSEO for a lot of content creation as it allows us to ensure we have a perfectly optimized article ready for publishing. This allows us to rank faster and quicker for our clients.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our biggest challenges in this regard are that we sometimes have a lot of keywords to hit in one article and it may read a bit clunky. We&#8217;ve done our best to train the content team to add these keywords as naturally as possible to make sure the content reads like a professional article.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">6. Siddharth Deswal, Director of Marketing at <\/span><a href=\"http:\/\/fylehq.com\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Fyle<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7109 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Siddharth-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Siddharth-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Siddharth-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Siddharth-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Siddharth.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7109 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Siddharth-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Siddharth-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Siddharth-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Siddharth-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Siddharth.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We have so far created content for Marketing and Customer communication.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing Content:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Blog articles: Non-gated, SEO landing pages to increase traffic to the website and Product-focused blogs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Whitepapers, Checklists, eBooks, Webinars: On-demand content for lead generation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Guest posts: For off-page SEO and backlinks<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Case studies: Middle of funnel content (This is important to us because we\u2019re a B2B SaaS company, and reviews play a massive role in the buying process.)<\/span><\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The first step of the content creation process is keyword research.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Competitor keyword research: Use a tool like Ahrefs and SEMrush to check your competitors&#8217; top-paid keywords.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Shortlist keywords with commercial intent: Commercial intent keywords are those that our prospects use to search for a SaaS solution in <a href=\"https:\/\/www.wflow.com\/en\/product\" target=\"_blank\" rel=\"noopener\" title=\"\">expense management<\/a>. We check the keyword&#8217;s search volume and the average price our competitors pay per click on AdWords and create an Importance Score for&nbsp;each keyword. The Importance Score immediately bubbles up to our most important commercial intent keywords.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Importance score of a keyword = Search Volume (SV) x Cost Per Click (CPC)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Understand what content formats need to be created for the shortlisted keywords<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once we have this data, and notes from customer interviews, content creation is taken up by different teams in Marketing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Content Marketing team creates SEO content and top of funnel content. The Product Marketing team creates middle, bottom, and feature-led content. Lead magnets are owned and managed by the Demand Generation team<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">List of tools used:<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Research tools &#8211; SEMrush, Ahrefs, Google Search Console, Google Analytics, HotJar<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Editorial Calendar &#8211; Airtable<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Documentation and reporting &#8211; Notion<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Task management &#8211; ClickUp<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Editing &#8211; Grammarly<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tracking and reporting &#8211; HubSpot<\/span><\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As is often the case with Startups, bandwidth is our biggest challenge wrt to content creation. We use tools to make our process efficient. It&#8217;s taken us almost six months to reach a stage where our content creation process is at peak efficiency.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Ensure the team has access to all the tools and <a href=\"https:\/\/certifier.io\/blog\/what-are-digital-credentials\" target=\"_blank\" rel=\"noopener\" title=\"\">digital credentials<\/a> they might need for research, content creation, editing, and publishing. For example, we use Notion for documentation. Avoid bottlenecks.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Communicate your Ideal Customer Person (IPC), most important features\/services, and most important keywords efficiently with the entire Marketing team. This helps the entire team stay on the same page, and the Editor does not have to spend too much time on each piece.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Create a content calendar and set deadlines for each action item. Track project progress regularly, identify and optimize parts of the process that see frequent delays. Keep revising deadlines as and when necessary to ensure that work being delivered is of the best quality.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Lastly, we have a department-wide weekly show-and-tell where all teams from Marketing report progress, discuss initiatives and understand how each team contributes to achieving quarterly goals.&nbsp;<\/span><span style=\"font-weight: 400;\">This has helped teams understand what each is doing and how each contributes to the overall quarterly goals. In addition, this understanding has helped increase the efficiency of cross-team collaborations for content creation.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7. Meryl D&#8217;Sa-Wilson, Content Marketing Manager at <\/span><a href=\"http:\/\/www.globalcallforwarding.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">GlobalCallForwarding<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7114 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/meryl-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/meryl-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/meryl-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/meryl-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/meryl.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7114 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/meryl-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/meryl-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/meryl-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/meryl-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/meryl.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We create blog posts, long-form content (guides, ebooks), product pages, customer stories, and product-led content. The main purpose of our content marketing efforts is to increase the visibility of our company, its mission, and what potential customers can do with our products and services. We aim to write content that is interesting, informative, and valuable to our customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">First, we decide on an agenda every month; specifically, what topics and keywords we want to target and how we are going to do that.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We review SEO and content metrics such as monthly traffic, pageviews, and clicks to determine what pages or posts are doing well and how we can support those topics and keywords with new content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We also look at our competitors\u2019 content to identify content gaps that we may want to fix. We use Ahrefs, Google Analytics, and Google Search Console to collect this data and information.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once we know what topics and keywords we want to target, we create content briefs for each topic. This usually includes:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Secondary keywords to include<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Brief outline\/structure<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Buyer journey stage<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Buyer personas\/customer profiles to consider<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Topic clusters this topic falls under<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Relationship to other content on our website<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Examples of existing content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Any other special notes.<\/span><\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">This gives the writer a better understanding of what needs to be considered when creating each piece of content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once we have the content briefs and outlines ready, we start writing the content. The completed piece of content is reviewed by an editor and then designed with graphics and images, and published.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Our writers and editors collaborate within Google Docs. And we use a project management system (Teamwork) to streamline our content creation process as it moves from writer to editor to designer to the publisher. This way, every person within the process gets notified when they have a task and can keep track of their projects.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Implementing and following a structure is crucial to the smooth running of the content creation team. Following a steady (and kind of automated) workflow helps with content production. There are no hiccups or delays as the task moves from one phase to the next. You want to use collaborative&nbsp;<\/span><span style=\"font-weight: 400;\">tools and content management systems where everyone participates as and when necessary. You can get quick inputs, edits, and suggestions from others in the content creation process. It takes time to build this kind of system but the sooner you start, the better.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8. Francesca Nicasio, Content Marketer at <\/span><a href=\"https:\/\/paymentdepot.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">PaymentDepot<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7119 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/fransesca-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca-768x768.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca-1024x1024.jpg 1024w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca.jpg 1920w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7119 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/fransesca-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca-768x768.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca-1024x1024.jpg 1024w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/fransesca.jpg 1920w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I do content marketing for a B2B eCommerce payment processing company. I can tell you from experience that well-crafted, effective content doesn\u2019t just happen, it\u2019s the result of a well-honed process. The majority of the content we develop is for our blog\/website and our social media pages. Our content tends to focus on articles covering topics that are useful to our customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our content process begins with our business goals because effective content needs to serve the goals. Next, it\u2019s audience analysis, who are they, what do they want, and what content will they respond to. Then it\u2019s on to content creation, crafting material that serves the business while appealing to customers. Publishing is next, getting the content to places where it\u2019ll be seen by the people who\u2019ll respond to it. After that, it\u2019s just a matter of tracking results to see how content performs so that we can make future content more effective. We use tools like Google Trends, blog topic generators, and scheduling solutions to streamline our process.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019d say the biggest challenge in our content process is getting our material in front of the right people because that\u2019s the part of the process that we have the least control over.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I think the thing that makes our content process work is the enthusiasm of our team. Our process is always evolving as team members bring new ideas in to improve how we do what we do.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">9. Polly Kay, Senior Marketing Manager at <\/span><a href=\"https:\/\/www.englishblinds.co.uk\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">EnglishBlinds<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7107 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Polly-Kay-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Polly-Kay-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Polly-Kay-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Polly-Kay-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Polly-Kay.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7107 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Polly-Kay-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Polly-Kay-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Polly-Kay-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Polly-Kay-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Polly-Kay.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">First and foremost we create (written) blog content, with data\/imagery integrated as relevant. However, while our blog posts are designed to be informative, they&#8217;re first and foremost supposed to engage and entertain, so we try to minimize the use or data\/stats other than when unavoidable or high value.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We also create video content for explainers and instructionals, sometimes repurposing this (or vice versa) with written blogs. Finally, we also have a social posting calendar, again tied in with the our blog and our wider content calendar.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We develop a loosely planned content calendar three months ahead to ensure we have drive and direction and don&#8217;t miss the bus on things that are seasonal or timely. But we also ensure elasticity is built in to allow us to piggyback anything relevant that&#8217;s trending, pull anything that might prove to be poorly timed or inappropriate in the wider context of current events, and to allow for a higher level of creativity and adaptability to the audience and feedback we receive.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We do then use scheduling tools and of course tracking tools on social to see what people are talking about and interested in.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I think the biggest challenge is layering content, and how to achieve this evenly &#8211; in terms of giving equal coverage to each of our product\/topic areas and relevant insights\/info, without firstly ending up with a huge library on one topic to give us the authority for our comprehensive detail at the expense of neglecting other areas entirely.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This means we take a kind of cyclical approach, covering a topic pertaining to each of our six broad product types\/categories in one go then circling back to do something else across each of them, rather than segmenting one by one.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I think what makes our content creation work is the fact that we plan it enough to provide direction, but are also open to throwing out the plan and exploring other things along the way too. We&#8217;re also very reader-led, encouraging engagement and feedback to get direction, and ensure we never lose sight of who we&#8217;re serving and why.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">10. Brandon Kim, Co-founder and Creative and Strategy Head at <\/span><a href=\"http:\/\/brevite.co\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Brevite<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7112 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/brandon-kim-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/brandon-kim-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/brandon-kim-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/brandon-kim-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/brandon-kim.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7112 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/brandon-kim-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/brandon-kim-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/brandon-kim-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/brandon-kim-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/brandon-kim.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">At Brevite, we create content on our social media platforms to promote the adventurous lifestyle we promote through our functional and stylish backpacks and camera bags.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We create organic content by going to different locations in both the city and in nature, wherever people look for adventure, and have fun doing it.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our biggest challenge has been traveling during the pandemic, since we had to get creative with the content we post to keep our audience engaged and excited about our products.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We work with influencers who want to collaborate with us on our brand and promote their content in return on our platforms.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">11. Peter Horne, Content Lead at <\/span><a href=\"https:\/\/www.mcdonaldinjurylaw.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Geoff McDonald and Associates<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7106 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/peter-horne-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/peter-horne-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/peter-horne-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/peter-horne-768x765.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/peter-horne-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/peter-horne.jpg 908w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7106 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/peter-horne-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/peter-horne-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/peter-horne-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/peter-horne-768x765.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/peter-horne-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/peter-horne.jpg 908w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><span style=\"font-weight: 400;\">What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The content that we create is all focused on personal injury situations, as we are a firm focusing on personal injury law.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Usually, our content creation process involves data analysis and research (to determine our customer needs at any given point in time), collaboration (to come up with a concept and creation plan), and execution (where our team will work together to create the different pieces of content for a campaign). This is just a basic outline of our content creation plan, but covers all the main points of what we do to deliver compelling and empathetic content for our audience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019d say that our biggest challenge when it comes to creating personal injury law content is standing out from other legal content. With law, you want to be accurate to keep your audience as informed as possible, and in doing so it can be difficult to make your content unique. One way we overcome this challenge, however, is by thinking of situations in our audience\u2019s lives that we can relate the basic topic to, thereby making it more interesting to them and giving them the opportunity to find it more relatable.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The thing that makes our content creation process work is how our team works together. Team synergy is one of the most important aspects of creating good content. If your team doesn\u2019t work well together, you\u2019re going to end up with a lot of mixed messages or less than adequate content, resulting in bad performance and low ROI.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">12. Islin Munisteri, VP Marketing and Sales at <\/span><a href=\"https:\/\/www.theiamarketing.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Theia Marketing<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7101 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Islin-e1624036521780-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7101 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Islin-e1624036521780-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\"><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Internally, we create blogs, case studies, white papers, social media, and press releases. All of this is to build our audience, which turns into our community, which later turns into clients. We really believe in inbound and content marketing.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our content creation is pretty simple. We have a social media content calendar that I fill out at the end of each month for the following month, and then I upload that to HubSpot so it automatically uploads to LinkedIn, Facebook, Twitter, and Instagram. We used to have a content calendar for our blog, but I found it more helpful for our audience to have more real-time content, and so that is written twice a month. Case studies are written monthly.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Knowing what our audience wants to read is our biggest challenge with respect to our content creation process. What resonates with a prospect and turns them into a customer?<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It works because I\u2019m constantly listening \u2013 to our customers, prospects, and cold calls. I feel that for content to work well, sales and marketing need to be constantly passing information back and forth, to find what messaging resonates well for that particular audience.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">13. Bryan Striegler, Owner at <\/span><a href=\"https:\/\/www.strieglerphoto.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">StrieglerPhoto<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7118 size-thumbnail alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/bryan-streigler-e1624037004142-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/bryan-streigler-e1624037004142-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/bryan-streigler-e1624037004142-340x340.jpg 340w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7118 size-thumbnail alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/bryan-streigler-e1624037004142-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/bryan-streigler-e1624037004142-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/bryan-streigler-e1624037004142-340x340.jpg 340w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I&#8217;m a wedding photographer, and my content is mainly to help my couples with planning their wedding. Most couples don&#8217;t have experience with planning a wedding, so they need all the help they can get. Roughly 75% of my content (blog posts, Facebook posts) focuses on tips and education. The other 25% is sharing real weddings and the stories of the couples. First off, my content is out there to help couples. A wedding is a once in a lifetime event, and I want them to have the best wedding ever. Second, the content will help new couples find me through SEO, introduce them to my brand through the personality of my writing and website, and build trust.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">On Monday, I write out and schedule all of my social media posts for the week. I use Publish for Instagram and Facebook posts. For Google My Business, I use Publer and Tailwind for Pinterest.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For my blog, I try to create 1 to 2 posts per week. I use SurferSEO to research the best topics, mainly looking at search volume and difficulty. Then, to write the article, I use a mixture of Conversion AI and SurferSEO. The great thing about these tools is that they can do most of the work for me. SurferSEO can create a Brief that outlines the topics I should cover, and the words I need to put in the article. Conversion AI can add more ideas to the outline, but it&#8217;s main purpose is to use AI to write for me.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The biggest challenge that I run into is fighting the urge to be perfect. I&#8217;ve been writing on my own for years, so I often will sit there and try to think of the perfect way to organize or say something instead of just writing.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SurferSEO and Conversion AI have really made the process work. Before, it would take me days to write a 2000 word post. Now, I can pull it off in a few hours.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">14. Bernice Quek, Content Marketing Specialist at&nbsp;<a href=\"https:\/\/www.fixwerks.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Fixwerks<\/a><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7100 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Bernice-Quek-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Bernice-Quek-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Bernice-Quek-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Bernice-Quek-768x768.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Bernice-Quek-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Bernice-Quek.jpg 990w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7100 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Bernice-Quek-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Bernice-Quek-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Bernice-Quek-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Bernice-Quek-768x768.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Bernice-Quek-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Bernice-Quek.jpg 990w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our content marketing team creates 2 types of content. The first type is content for our blog, to educate our target audience about topics related to the services we provide. Blog articles are usually more casual, relatable and helps to build our branding as a professional in the industry.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The second type is content for our services &#8211; these landing pages inform our customers what the provided service entails, how to go about booking our services and our USPs (unique selling points) to show how our company is different from our competitors.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We use tools like Ahrefs and Google Keyword Planner to look for keywords to optimise for for each landing page or piece of content. From there, we&#8217;ll also be able to see what other related keywords users are searching for.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Thereafter, we take a look at what the top ranking pages are talking about and plan out content from there. Infographics, images and icons are then used to spice up our articles and set us apart.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Some challenges that we face include not having ideas for new content topics and not being able to get substantial traffic to our articles.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Use keyword research tools to ensure that there&#8217;s a demand for the topic you&#8217;re writing about<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Think from the consumer&#8217;s perspective when planning your content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Think about how you can differentiate your content from your competitors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Include things like infographics and icons to spice up your article<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">After publishing an article, promote it on different channels where your target audience is at (e.g. forums)<\/span><\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">15. Mike Porter, President at <\/span><a href=\"https:\/\/printmailconsultants.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Print Mail Consultants<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7103 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Mike-Porter-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Mike-Porter-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Mike-Porter-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Mike-Porter-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Mike-Porter.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7103 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Mike-Porter-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Mike-Porter-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Mike-Porter-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Mike-Porter-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Mike-Porter.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I create a variety of written content such as blog posts, mini white papers, eBooks, customer case studies, magazine articles, and press releases. I also create animated videos, social media posts, infographics, slide decks, and an occasional webinar. This content is used by my clients for lead generation, SEO, brand awareness, customer education, and lead nurturing.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I work with my clients to construct year-long content plans. Based on their audience, objectives, and <a href=\"https:\/\/www.cloudtalk.io\/blog\/how-to-automate-your-sales-process-and-why\" target=\"_blank\" rel=\"nofollow noopener\">sales process<\/a> we list the types of content, topics, and schedule for each piece of content. This makes it easy to deliver the content consistently, which is a huge benefit to my clients who typically have in the past tried content creation on their own. These DIY efforts often result in sporadic publishing which fails to produce the results they seek. Working from a content plan eliminates the time-consuming process of getting agreement and approvals on article topics one at a time, which always introduces delays.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The actual creation process is pretty average. I do any necessary research and create an article brief, write a draft, edit, and send to the client for approval. Once the content is approved, the client will publish to their website and I will initiate promotional campaigns via their social media profiles and\/or email. In some cases, I publish the approved articles on my client&#8217;s blogs for them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">My biggest challenge is securing client approvals. I sometimes must make multiple requests for approvals before finally receiving the clearance I need to publish or promote their content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"> Working from a content plan eliminates the time-consuming process of getting agreement and approvals on article topics one at a time, which always introduces delays. It is well worth the effort to plan far in advance. This allows me to budget my time and consistently deliver high-value content that meets each client&#8217;s content marketing strategy.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> I have recently begun specifying deadlines for content approvals in the subject lines of the approval emails. If clients don&#8217;t respond by the due dates, I can continue with the steps to publish or promote.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> I have many ways to identify topics to cover for my clients. I use Google alerts and Feedly for specific keywords and sources and subscribe to many online publications. I also review session descriptions for industry conferences and events to see which topics the organizers believe are relevant to an audience common to the one I want to reach.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Recently I began using Frase to create article briefs which saves me time and allows me to easily add to the briefs for future articles when I run across new research sources.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">16. Sarah Noel Block, CEO at <\/span><a href=\"https:\/\/www.sarahnoelblock.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><span style=\"font-weight: 400;\">Tiny Marketing<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7116 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/sarah-noel-block-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/sarah-noel-block-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/sarah-noel-block-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/sarah-noel-block-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/sarah-noel-block.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7116 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/sarah-noel-block-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/sarah-noel-block-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/sarah-noel-block-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/sarah-noel-block-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/sarah-noel-block.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">My agency creates B2B content for the real estate, facilities, and construction industries.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To streamline our content creation process, we have a system in place. First, we outline the content and determine the key takeaways and keywords to target. Second, we do a Zoom interview with a subject matter expert on the content topic, so we not only have all of the information we need but can also use that video and audio for social media and YouTube. Third, we use Trello to assign the writer and share video files. Fourth, we run it through conversion.ai&#8217;s content improver and SEO tools. Fifth (and last), we have a human editor do a final review before handing it to the client for final review.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The challenge lies in getting reviews BACK from the client in time for publication, so we set a deadline that says, &#8216;if we don&#8217;t hear from you by XX, the content is considered approved&#8217; and we move on to the content management step.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our process works because we use Trello as a central hub, making it easy to work with multiple people and tools during the process.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">17. Danavir Sarria, Ecommerce Growth Strategist at <\/span><a href=\"https:\/\/supplydrop.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">SupplyDrop<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7115 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/danavir-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/danavir-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/danavir-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/danavir-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/danavir.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7115 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/danavir-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/danavir-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/danavir-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/danavir-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/danavir.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I write in-depth articles to drive leads to the agency.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The process starts with first figuring out what type of leads I want to generate and finding keywords that fit with that goal. Then, I use Google to create an initial content brief containing autocomplete search queries, answer box queries, and generally seeing the type of subheadlines already ranked on the first 3 spots of Google. I also use Frase to help me find any additional questions to answer that don&#8217;t show up on my initial Google SERP research. Once the brief is done, I then collect as much data as I can so I can then write the best article possible for my keyword.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The hardest part of the entire process is the data collection since they&#8217;re not easily searched and are&nbsp;<\/span><span style=\"font-weight: 400;\">usually paywalled.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The process works though because I&#8217;m giving Google exactly what they say they already like, while beating the other articles with more in-depth content that is hard to replicate.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">18. Matt Stormoen, Co-Founder &amp; CEO at <\/span><a href=\"https:\/\/www.mobibi.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Mobibi<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7102 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Matt-S-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Matt-S-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Matt-S-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Matt-S-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Matt-S.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7102 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Matt-S-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Matt-S-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Matt-S-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Matt-S-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Matt-S.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We mostly <a href=\"https:\/\/www.kontentino.com\/blog\/3-ways-to-plan-high-quality-social-media-content-and-why-should-you-do-so\/\" target=\"_blank\" rel=\"noopener\">create social media posts<\/a> and blog posts for B2B startups, mostly for content marketing purposes, specifically to establish their thought leadership and expertise in their respective industries.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The content creation process starts with planning and brainstorming topics specific to their industries, products, and services. We usually plan content in advance, we usually have a content calendar good for a quarter to a year, and then just leave enough room for press releases and other more urgent company news in between.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Doing content for B2B startups can be challenging since they tend to be very niche and specialized industries, so topics can be very technical or limiting. It\u2019s also a challenge to look for writers and other content creators that can work on these very specialized topics.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">What makes it work for us and for the B2B startups we consult with is the flexibility and the agility of the process. We are not beholden to our content calendar, and we, both the marketing consultants and the company counterparts, can easily shift focus depending on need and urgency.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">19. Miranda Yan, Co-Founder at <\/span><a href=\"https:\/\/vinpit.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Vinpit<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7104 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/mirandayan-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mirandayan-150x150.jpeg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mirandayan-340x340.jpeg 340w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7104 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/mirandayan-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mirandayan-150x150.jpeg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mirandayan-340x340.jpeg 340w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We create commodities that are daily life essentials for everyone. They help keep you fresh and energize you in the morning or after evening naps. Also, some of our content enables you to maintain hygiene and cleanliness.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Since we focus on online and offline markets, we spend a significant amount of time and ideas behind our content creation and present that in front of our audiences. We hired experts who write down every statement, make models, proof, and design each piece of content. Then, they decide how to repurpose the content and turn the overview of the process into a special report teaching people about the service we provide, how it works, and what they should expect.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We use a variety of tools for content creation. Some of those tools are:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Google Docs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Grammarly<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Microsoft PowerPoint<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Google analytics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Trello<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Blogger<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hubspot<\/span><\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">These tools majorly help us in our content creation, make the process easy, and streamline our experience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Some of the biggest challenges of content creation are:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Producing high-quality content.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Generating content consistently.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Prioritizing content expertise.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understanding different buyer personas.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Producing content in suitable formats.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Measuring content ROI.<\/span><\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Significant research and regular maintenance and updating of websites, blogging, article writing, photography, videography, online commentary, and the maintenance of social media accounts and editing and distribution of digital media make our content work among the masses.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">20. Michael Steele, CEO and Owner at <\/span><a href=\"https:\/\/flywheel.digital\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Flywheel<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7117 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/mmichael-steele-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mmichael-steele-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mmichael-steele-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mmichael-steele-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mmichael-steele.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7117 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/mmichael-steele-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mmichael-steele-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mmichael-steele-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mmichael-steele-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/mmichael-steele.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We primarily create blog and website content to improve SEO, drive conversions and subscriptions for a variety of clients.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To create great blog content, we rely on Ahrefs to find high potential keywords (high search volume, low competitor backlinks) then input it along with related keywords into Surfer SEO. Surfer\u2019s Google Docs extension allows our content creators to get a real-time SEO score and keyword tracker that assesses the quality of content as it is written.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We also create content for email automations to bring potential and returning consumers to the website.&nbsp; Klaviyo is a great tool for email marketing (especially flows) which allows even novice users to easily create a branded, professional-quality newsletter that\u2019s easily customizable.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What makes your content creation process work (some tips and tricks)?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">My biggest tip when it comes to making great content is spending as much time (if not more) editing than writing. It\u2019s easy to push content out however taking the time to make it technically excellent is essential in improving your ranking, engagement and conversions.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">21. Nikita Agarwal, Head of Growth at <\/span><a href=\"https:\/\/www.milestoneloc.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Milestone Localization<\/span><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7105 alignleft lazyload\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Nikita-Agarwal-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Nikita-Agarwal-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Nikita-Agarwal-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Nikita-Agarwal-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Nikita-Agarwal.jpg 400w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7105 alignleft\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/06\/Nikita-Agarwal-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Nikita-Agarwal-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Nikita-Agarwal-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Nikita-Agarwal-340x340.jpg 340w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/06\/Nikita-Agarwal.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript>What kind of content do you create and for what purpose?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We&#8217;re a translation company, so most of the content we create is about languages, culture, doing international business, challenges and opportunities in translation and some technical content about our services.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does your content creation process look like? What tools do you use to streamline it and make it efficient?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Most of our content is in the form of blogs. The most important tool we use is Ahrefs and Answerthepublic to get information on search terms and keyword difficulty There is no point in writing content no one will look for! Our blogs are published directly to our site by our marketing team.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Process: Keyword research &#8211;&gt; Keyword selection and selection of title and subheadings for the blog &#8211;&gt; Content creation &#8211;&gt; Creating custom images and ensuring content is uploaded with correct meta data &#8211;&gt; distribution through social media. RSS, newsletters and bookmarking sites<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your biggest challenges with respect to your content creation process?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The biggest challenge is creating content that actually gets read. This means optimizing for search engines, writing interesting headlines and creating quality content. Figuring out the right format for the content (video, slides, text) can be difficult as well.<\/span><\/p>\n\n\n\n&nbsp;\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/narrato.io\/marketplace\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Marketplace-.png\" alt=\"Narrato Marketplace\" class=\"wp-image-8718 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Marketplace-.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Marketplace--300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Marketplace--768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Marketplace--1024x256.png 1024w\" data-sizes=\"(max-width: 1584px) 100vw, 1584px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1584px; --smush-placeholder-aspect-ratio: 1584\/396;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Marketplace-.png\" alt=\"Narrato Marketplace\" class=\"wp-image-8718\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Marketplace-.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Marketplace--300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Marketplace--768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2021\/07\/Content-Creation-Process_-21-Business-Owners-and-Marketers-Share-Awesome-Tips-and-Insights-Marketplace--1024x256.png 1024w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/noscript><\/a><\/figure><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Content creation processes are getting increasingly complex. Content creation involves a number of collaborators and stakeholders, and to get good result from the content created, you also need a lot..<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":22,"featured_media":7230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[601,657,656],"tags":[596,598,665,676,677,678,658],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/7098"}],"collection":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/comments?post=7098"}],"version-history":[{"count":27,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/7098\/revisions"}],"predecessor-version":[{"id":21974,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/7098\/revisions\/21974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/media\/7230"}],"wp:attachment":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/media?parent=7098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/categories?post=7098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/tags?post=7098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}