{"id":6733,"date":"2020-11-30T01:07:16","date_gmt":"2020-11-30T06:07:16","guid":{"rendered":"https:\/\/blog.narrato.io\/?p=6733"},"modified":"2025-10-06T05:14:36","modified_gmt":"2025-10-06T09:14:36","slug":"top-12-content-marketing-trends-for-2021","status":"publish","type":"post","link":"https:\/\/narrato.io\/blog\/top-12-content-marketing-trends-for-2021\/","title":{"rendered":"Top 12 Content Marketing Trends for 2021"},"content":{"rendered":"\n<p>Content marketing trends are ever evolving to keep pace with the advancements in technology and changing consumer behavior. What was considered an important content marketing trend last year may have little or no significance the coming year. On the contrary, some content trends are more sticky than the others, which makes it important for the content marketers to constantly stay in tune with the latest marketing trends.<\/p>\n\n\n\n<p>Consumers have access to a whole world of online content and the competition you face as a content marketer is immense. To stay in the game, and win it, here are some of the top content marketing trends of 2021 to look out for.<\/p>\n\n\n\n<p>TL;DR Here\u2019s a quick summary video of this article.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"1026\" height=\"577\" data-src=\"https:\/\/www.youtube.com\/embed\/faNWt1v7qFs?si=dw5iazGXNVyGyMfv\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<p><a href=\"#place1\">1. Content optimized for Voice Search<br><\/a><a href=\"#place2\">2. Live streams<br><\/a><a href=\"#place3\">3. Writing for featured snippets<br><\/a><a href=\"#place4\">4. Podcasts<br><\/a><a href=\"#place5\">5. User-generated content<br><\/a><a href=\"#place6\">6. Short videos<br><\/a><a href=\"#place7\">7. Augmented reality<br><\/a><a href=\"#place8\">8. Conversational content<br><\/a><a href=\"#place9\">9. Sharing content across channels<br><\/a><a href=\"#place10\">10. Brand activism<br><\/a><a href=\"#place11\">11. Nostalgia stirring content<br><\/a><a href=\"#place12\">12. Social commerce<\/a><\/p>\n\n\n\n&nbsp;\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/narrato.io\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" data-src=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2024\/05\/How-to-Find-Topics-for-Your-Business-Blog-workspace-2-25.png\" alt=\"Narrato AI Content Workspace\" class=\"wp-image-14383 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1584px; --smush-placeholder-aspect-ratio: 1584\/396;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" src=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2024\/05\/How-to-Find-Topics-for-Your-Business-Blog-workspace-2-25.png\" alt=\"Narrato AI Content Workspace\" class=\"wp-image-14383\"\/><\/noscript><\/a><\/figure><\/div>\n\n\n&nbsp;\n\n\n\n<p>If you want to compare how the content marketing world has evolved since the beginning of this year, here\u2019s the rundown on the <a href=\"https:\/\/blog.narrato.io\/top-15-content-marketing-trends-for-2020\/\" target=\"_blank\" rel=\"noopener\">content marketing trends for 2020<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Content optimized for Voice Search<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"907\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/voice-search-trends.jpg\" alt=\"Image contains important statistics relating to voice search as in 2019 and future trends\" class=\"wp-image-6757 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/voice-search-trends.jpg 924w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/voice-search-trends-300x294.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/voice-search-trends-768x754.jpg 768w\" data-sizes=\"(max-width: 924px) 100vw, 924px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 924px; --smush-placeholder-aspect-ratio: 924\/907;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"907\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/voice-search-trends.jpg\" alt=\"Image contains important statistics relating to voice search as in 2019 and future trends\" class=\"wp-image-6757\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/voice-search-trends.jpg 924w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/voice-search-trends-300x294.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/voice-search-trends-768x754.jpg 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Voice search statistics 2019 (Source: Sayone)<\/h5>\n\n\n\n<p>With the increasing use of smart speakers, it has become absolutely essential to optimize your content for voice search. A <a href=\"https:\/\/voicebot.ai\/2020\/04\/28\/nearly-90-million-u-s-adults-have-smart-speakers-adoption-now-exceeds-one-third-of-consumers\/#:~:text=A%20new%20consumer%20survey%20by,85%25%20higher%20than%20January%202018.\" target=\"_blank\" rel=\"nofollow noopener\">survey by Voicebot.ai<\/a> revealed that nearly 90 million people in the US alone have been using smart speakers as of January 2020. The popularity of voice search is predicted to increase further in the coming years. For your content to appear in such searches, it has to be created keeping the nuances of voice search in mind. Understanding how voice search works, how the queries are different from text queries and how your content can rank in these searches will be important in 2021.<br><br id=\"place2\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Live streams<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"547\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/1_75tf9OoQdzwFvtHwmrtoyA.png\" alt=\"Image contains interesting statistics about the growing popularity of live streaming videos\" class=\"wp-image-6734 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/1_75tf9OoQdzwFvtHwmrtoyA.png 875w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/1_75tf9OoQdzwFvtHwmrtoyA-300x188.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/1_75tf9OoQdzwFvtHwmrtoyA-768x480.png 768w\" data-sizes=\"(max-width: 875px) 100vw, 875px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 875px; --smush-placeholder-aspect-ratio: 875\/547;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"547\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/1_75tf9OoQdzwFvtHwmrtoyA.png\" alt=\"Image contains interesting statistics about the growing popularity of live streaming videos\" class=\"wp-image-6734\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/1_75tf9OoQdzwFvtHwmrtoyA.png 875w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/1_75tf9OoQdzwFvtHwmrtoyA-300x188.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/1_75tf9OoQdzwFvtHwmrtoyA-768x480.png 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Live stream video statistics 2017 (Source: <a href=\"https:\/\/livestream.com\/blog\/live-video-statistics-livestream\" target=\"_blank\" rel=\"nofollow noopener\">Livestream.com<\/a>)<\/h5>\n\n\n\n<p>Almost every social media channel now allows live streaming. Facebook was one of the first to introduce this feature but Instagram, Twitter, YouTube and even LinkedIn have caught up with this trend. The <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/09\/b2b-2021-research-final.pdf\" target=\"_blank\" rel=\"nofollow noopener\">11th Annual Content Marketing Survey<\/a> by the Content Marketing Institute, shows that use of live streaming content has increased from 10% in 2019 to 29% in 2020. The statistics published by <a href=\"https:\/\/www.go-globe.com\/live-streaming-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">GoGlobe<\/a> suggest that by the end of 2020 itself, live videos will account for nearly 82% of the internet traffic.<\/p>\n\n\n\n<p>The most popular kinds of content in live streams are usually interactive Q&amp;A sessions with experts or candid chats with some popular influencer. This kind of content can be great for engaging your audience in real-time and offering something worthwhile. You can also create behind-the-scenes live videos, short webinars, product demonstrations or similar content that the audience would be willing to consume on a <a href=\"https:\/\/www.vplayed.com\/live-streaming-solution.php\" target=\"_blank\" rel=\"noopener\" title=\"\">live streaming platform<\/a>. It is important, though, to promote your live event and choose your streaming time wisely to get maximum reach.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Writing for featured snippets<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1701\" height=\"657\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/Capture.png\" alt=\"Image shows an example of a featured snippet in Google\u2019s search results\" class=\"wp-image-6741 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Capture.png 1701w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Capture-300x116.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Capture-768x297.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Capture-1024x396.png 1024w\" data-sizes=\"(max-width: 1701px) 100vw, 1701px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1701px; --smush-placeholder-aspect-ratio: 1701\/657;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1701\" height=\"657\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/Capture.png\" alt=\"Image shows an example of a featured snippet in Google\u2019s search results\" class=\"wp-image-6741\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Capture.png 1701w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Capture-300x116.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Capture-768x297.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Capture-1024x396.png 1024w\" sizes=\"(max-width: 1701px) 100vw, 1701px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Featured Snippet in Google (Source: <a href=\"https:\/\/www.google.com\/search?q=content+marketing&amp;rlz=1C1CHBF_enIN879IN879&amp;oq=content+ma&amp;aqs=chrome.2.69i57j69i59l2j35i39j0i433l2j69i61l2.5569j0j4&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"nofollow noopener\">Google Search<\/a>)<\/h5>\n\n\n\n<p>The featured snippet in Google search results is a content marketing trend that will continue to keep a coveted spot for all content marketers in 2021. Quite often searchers get the information they\u2019re looking for from the snippet itself and don\u2019t click on the other results. In fact, a URL appearing in the featured snippets can actually steal some of the clicks from the No. 1 search result on the SERP.<\/p>\n\n\n\n<p>A study by <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/#:~:text=1.,snippets%20in%20their%20search%20results.\" target=\"_blank\" rel=\"nofollow noopener\">Ahrefs<\/a> showed that without featured snippets on the SERP, the first ranked URL gets 26% of the clicks on average. But when a featured snippet appears, the first ranked URL gets about 19.6% of the clicks while the featured snippet draws 8.6%. So, even if your webpage doesn\u2019t stand at No. 1 in search, you can at least steal some of the attention from the top ranking page with your featured snippet.<\/p>\n\n\n\n<p>To appear in the featured snippets, your content has to answer the search query very clearly. It is usually content like how-to lists or concise summary paragraphs near the top of your page, that make it to this highly sought after position in the search results.<br><br id=\"place4\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Podcasts<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1170\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/ezgif-6-9592a7abd274.jpg\" alt=\"Image contains examples of the 6 most popular podcast formats of 2020\" class=\"wp-image-6761 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-9592a7abd274.jpg 2048w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-9592a7abd274-300x171.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-9592a7abd274-768x439.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-9592a7abd274-1024x585.jpg 1024w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/1170;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1170\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/ezgif-6-9592a7abd274.jpg\" alt=\"Image contains examples of the 6 most popular podcast formats of 2020\" class=\"wp-image-6761\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-9592a7abd274.jpg 2048w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-9592a7abd274-300x171.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-9592a7abd274-768x439.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-9592a7abd274-1024x585.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Top podcast formats of 2020 (Source: <a href=\"https:\/\/www.singlegrain.com\/podcast\/podcast-trends-2020\/\" target=\"_blank\" rel=\"nofollow noopener\">Single Grain<\/a>)<\/h5>\n\n\n\n<p>Podcasts, as a content marketing trend, have been continuously gaining popularity as people find less time to read. While many marketers do buy ad space in popular podcasts, few have tried to create content for their own podcasts. Brands like <a href=\"https:\/\/slackhq.com\/the-slack-variety-pack\" target=\"_blank\" rel=\"nofollow noopener\">Slack<\/a> and <a href=\"https:\/\/www.shopify.com\/podcasts\" target=\"_blank\" rel=\"nofollow noopener\">Shopify<\/a> have also integrated podcasts into their content marketing strategy to keep up with this trend.<\/p>\n\n\n\n<p>Creating interesting podcasts relevant to your niche and streaming them on popular platforms is going to give you a much wider reach and brand visibility. Talking about a specialized subject from your niche or something that you know your audience would be interested in can be a good way to diversify your content as well.<br><br id=\"place5\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. User-generated content<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"466\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/Airbnb-using-User-Generated-Content-on-Instagram.jpg\" alt=\"Image contains examples of user-generated content shared by Airbnb on the Instagram page\" class=\"wp-image-6740 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Airbnb-using-User-Generated-Content-on-Instagram.jpg 550w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Airbnb-using-User-Generated-Content-on-Instagram-300x254.jpg 300w\" data-sizes=\"(max-width: 550px) 100vw, 550px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/466;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"466\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/Airbnb-using-User-Generated-Content-on-Instagram.jpg\" alt=\"Image contains examples of user-generated content shared by Airbnb on the Instagram page\" class=\"wp-image-6740\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Airbnb-using-User-Generated-Content-on-Instagram.jpg 550w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Airbnb-using-User-Generated-Content-on-Instagram-300x254.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">User-generated content on Airbnb\u2019s Instagram account (Source: <a href=\"https:\/\/sociallysorted.com.au\/user-generated-content-on-instagram\/\" target=\"_blank\" rel=\"nofollow noopener\">Socially Sorted<\/a>)<\/h5>\n\n\n\n<p>Word-of-mouth marketing can never go out of relevance. User-generated content may not be a new concept, but with social media platforms like Instagram and Facebook it is gaining momentum further. Not only does it give you a break from creating content but also helps build trust in prospective customers as they find the content authentic and reliable.<\/p>\n\n\n\n<p>Say, a digital camera brand posts pictures clicked by customers on its Instagram page. So you get to see the actual picture quality from the photos and the customers get a platform to showcase their photography as well. To make this user-generated content more visible, brands can <a href=\"https:\/\/taggbox.com\/blog\/embed-instagram-feed-on-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">embed Instagram profiles on website<\/a>, showcasing a dynamic feed of authentic content.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Short videos<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"481\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/video-marketing-statistics-overview.jpg\" alt=\"Image contains statistics on the state of video marketing as of November 2020\" class=\"wp-image-6756 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/video-marketing-statistics-overview.jpg 877w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/video-marketing-statistics-overview-300x165.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/video-marketing-statistics-overview-768x421.jpg 768w\" data-sizes=\"(max-width: 877px) 100vw, 877px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 877px; --smush-placeholder-aspect-ratio: 877\/481;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"481\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/video-marketing-statistics-overview.jpg\" alt=\"Image contains statistics on the state of video marketing as of November 2020\" class=\"wp-image-6756\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/video-marketing-statistics-overview.jpg 877w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/video-marketing-statistics-overview-300x165.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/video-marketing-statistics-overview-768x421.jpg 768w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Video marketing statistics (Source:<a href=\"https:\/\/filmora.wondershare.com\/business\/video-marketing-statistics.html\" target=\"_blank\" rel=\"nofollow noopener\"> Wondershare Filmora<\/a>)<\/h5>\n\n\n\n<p>Videos are a powerful medium and this content trend is not likely to lose lustre anytime soon. <a href=\"https:\/\/storyxpress.co\/free-screen-recorder\" target=\"_blank\" rel=\"noopener\" title=\"\">Video content<\/a> continues to be a popular type of content and is one of the most shared content formats. According to <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"nofollow noopener\">Hubspot<\/a>, video content has become the most commonly used content format among marketers as of 2020, leaving behind even infographics and blogs.<\/p>\n\n\n\n<p>Videos are easy to consume and can keep your audience engaged for longer. Videos also have the <a href=\"https:\/\/instasize.com\/blog\/7-ways-to-get-people-talking-about-your-brand\" target=\"_blank\" rel=\"noopener\">capability to go viral<\/a> in no time if the audience can connect with the content. Short-form videos, no longer than a minute or two, are a great way to grab attention. Features on social media platforms like Instagram reels can come in handy in sharing short videos.<br><br id=\"place7\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Augmented reality<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"974\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/ezgif-6-3a0f8e204eaf.jpg\" alt=\"Image shows a screenshot of the Augmented Reality tool available on beauty brand Sephora's mobile app\" class=\"wp-image-6763 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-3a0f8e204eaf.jpg 514w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-3a0f8e204eaf-158x300.jpg 158w\" data-sizes=\"(max-width: 514px) 100vw, 514px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 514px; --smush-placeholder-aspect-ratio: 514\/974;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"974\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/ezgif-6-3a0f8e204eaf.jpg\" alt=\"Image shows a screenshot of the Augmented Reality tool available on beauty brand Sephora's mobile app\" class=\"wp-image-6763\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-3a0f8e204eaf.jpg 514w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-3a0f8e204eaf-158x300.jpg 158w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">AR tool on the Sephora mobile app (Source: <a href=\"https:\/\/www.sephora.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Sephora<\/a>)<\/h5>\n\n\n\n<p>Augmented reality is quickly picking up pace and changing the content marketing world. Integrating AR in your content marketing strategy can give a meaningful and immersive experience to the audience. These technologies are only going to get better and better over the coming years. Early adoption of such technology will give you an edge over other content creators and marketers.<\/p>\n\n\n\n<p>The picture you see above is an AR tool on beauty brand <a href=\"https:\/\/www.sephora.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Sephora<\/a>\u2019s mobile app, which allows customers to see how a particular product would look on their face. The same technology is being used by many furniture and clothing brands too.<br><br id=\"place8\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Conversational content<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"330\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/chatbot.png\" alt=\" Image is a screenshot of the chatbot on Hubspot\u2019s home page and an example of conversational content\" class=\"wp-image-6742 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/chatbot.png 394w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/chatbot-300x251.png 300w\" data-sizes=\"(max-width: 394px) 100vw, 394px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 394px; --smush-placeholder-aspect-ratio: 394\/330;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"330\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/chatbot.png\" alt=\" Image is a screenshot of the chatbot on Hubspot\u2019s home page and an example of conversational content\" class=\"wp-image-6742\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/chatbot.png 394w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/chatbot-300x251.png 300w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Chatbot on Hubspot\u2019s home page (Source: <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Hubspot<\/a>)<\/h5>\n\n\n\n<p>People today look for personal attention, even when looking to buy a product. Plain and simple FAQs or lead capture forms are no longer enough to get people interested in your business. You need to engage people and answer their queries in real-time if you want some valuable leads. The <a href=\"https:\/\/www.drift.com\/blog\/state-of-conversational-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">2020 State of Conversational Marketing<\/a> published by Drift says that 34% of respondents in a survey were frustrated because they couldn\u2019t get simple answers to their queries from brands.<\/p>\n\n\n\n<p>Conversational marketing makes the experience much more personal and authentic for the customer. You need to use chats instead of lifeless forms to gather information and engage your customer. Having a bot appear in a pop-up chat to help a visitor taking an action on your page, such as clicking a download or subscribe button, can be a good option too. Even when talking to a chatbot, a conversational tone always makes the chat more productive. Recommend what is best for the customer, lead them to content pieces on your blog that could be useful, use first names for returning customers. Two-way interactions like these will make a big difference to your content marketing output.<br><br id=\"place9\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Sharing content across channels<\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1280\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875.jpg\" alt=\"Image shows icons of multiple social media channels\" class=\"wp-image-6764 lazyload\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/1280;width:526px;height:auto\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875.jpg 1280w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875-768x768.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875-1024x1024.jpg 1024w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875-340x340.jpg 340w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875.jpg\" alt=\"Image shows icons of multiple social media channels\" class=\"wp-image-6764\" style=\"width:526px;height:auto\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875.jpg 1280w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875-150x150.jpg 150w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875-300x300.jpg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875-768x768.jpg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875-1024x1024.jpg 1024w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/ezgif-6-c90ba415d875-340x340.jpg 340w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Cross channel marketing (Source: <a href=\"https:\/\/cdn.pixabay.com\/photo\/2017\/02\/20\/17\/47\/icon-2083456_1280.png\" target=\"_blank\" rel=\"nofollow noopener\">Pixabay<\/a>)<\/h5>\n\n\n\n<p>Focusing on just one marketing channel is neither wise nor profitable. Content marketing trends in 2021 will demand the use of cross channel marketing. When you have so many different platforms to share content on, why would you not explore them all. Cross channel marketing allows you to share the same content on different platforms. For example, sharing screenshots of your Twitter posts on your Instagram page or sharing snippets of your Youtube videos on Instagram reels. Or you can recreate or <a href=\"https:\/\/blog.narrato.io\/8-smart-ways-to-repurpose-your-blog-content\/\" target=\"_blank\" rel=\"noopener\">repurpose the same content<\/a> in different formats suitable for different channels.<br><br id=\"place10\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Brand activism<\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"705\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/coca-cola-1.png\" alt=\"Image is an ad posted on Coca Cola Canada\u2019s Twitter page encouraging social distancing during Covid-19\" class=\"wp-image-6765 lazyload\" style=\"--smush-placeholder-width: 782px; --smush-placeholder-aspect-ratio: 782\/705;width:588px;height:auto\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/coca-cola-1.png 782w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/coca-cola-1-300x270.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/coca-cola-1-768x692.png 768w\" data-sizes=\"(max-width: 782px) 100vw, 782px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"705\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/coca-cola-1.png\" alt=\"Image is an ad posted on Coca Cola Canada\u2019s Twitter page encouraging social distancing during Covid-19\" class=\"wp-image-6765\" style=\"width:588px;height:auto\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/coca-cola-1.png 782w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/coca-cola-1-300x270.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/coca-cola-1-768x692.png 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Brand Activism in Coca Cola\u2019s ad encouraging social distancing (Source: <a href=\"https:\/\/twitter.com\/cocacola_ca\/status\/1246172214505938946\" target=\"_blank\" rel=\"nofollow noopener\">Twitter<\/a>)<\/h5>\n\n\n\n<p>As more and more people are becoming aware of social, environmental or political issues, capturing these sentiments in your content has become essential. Brand activism is the new big thing in content marketing now. It\u2019s a content marketing trend not to be ignored.<\/p>\n\n\n\n<p>Every brand should ideally be socially responsible and stand for a cause. Your content can reflect this social responsibility your brand takes. Creating content that addresses burning issues or creates awareness, or simply shows solidarity with the people in times of need, speaks of your brand\u2019s values. Content in 2021 should be with a purpose.<br><br id=\"place11\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11. Nostalgia stirring content<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"400\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/Nostalgia-eBook_Feature.png\" alt=\"Image contains elements of nostalgia and a result from studies that show nostalgia marketing drives sales\" class=\"wp-image-6747 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Nostalgia-eBook_Feature.png 761w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Nostalgia-eBook_Feature-300x158.png 300w\" data-sizes=\"(max-width: 761px) 100vw, 761px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 761px; --smush-placeholder-aspect-ratio: 761\/400;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"400\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/Nostalgia-eBook_Feature.png\" alt=\"Image contains elements of nostalgia and a result from studies that show nostalgia marketing drives sales\" class=\"wp-image-6747\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Nostalgia-eBook_Feature.png 761w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Nostalgia-eBook_Feature-300x158.png 300w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Nostalgia marketing (Source: <a href=\"https:\/\/www.brafton.com\/blog\/strategy\/how-to-turn-emotion-into-revenue-with-nostalgia-marketing-7-real-life-examples\/\" target=\"_blank\" rel=\"nofollow noopener\">Brafton<\/a>)<\/h5>\n\n\n\n<p>Nothing connects better with people than nostalgia. Many famous brands are already using the nostalgia card to engage their audience. Everyone misses their childhood and the good old days when things were simpler. Nostalgia triggers good memories and people love that, particularly in today\u2019s fast-paced, mechanical lives.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.sicotests.com\/psyarticle.asp?id=382\" target=\"_blank\" rel=\"nofollow noopener\">Research<\/a> says that people tend to be more trusting and confident after recalling a nostalgic experience. Nostalgia marketing can give a sense of familiarity and comfort to your audience and we expect to see many content marketers making use of this tool in 2021. Apple, for instance, made good use of this nostalgia marketing trend and released an ad featuring the Cookie Monster to portray that the tech giant has a fun side too. They were definitely successful in reminding people of their favorite childhood character.<br><br id=\"place12\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12. Social commerce<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/Instagram-Shops_color.jpeg\" alt=\"Image shows an e-commerce store on Instagram as an example of social commerce\" class=\"wp-image-6745 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Instagram-Shops_color.jpeg 1920w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Instagram-Shops_color-300x169.jpeg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Instagram-Shops_color-768x432.jpeg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Instagram-Shops_color-1024x576.jpeg 1024w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/Instagram-Shops_color.jpeg\" alt=\"Image shows an e-commerce store on Instagram as an example of social commerce\" class=\"wp-image-6745\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Instagram-Shops_color.jpeg 1920w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Instagram-Shops_color-300x169.jpeg 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Instagram-Shops_color-768x432.jpeg 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Instagram-Shops_color-1024x576.jpeg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Social commerce on Instagram (Source: <a href=\"https:\/\/techcrunch.com\/2020\/07\/16\/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay\/\" target=\"_blank\" rel=\"nofollow noopener\">TechCrunch<\/a>)<\/h5>\n\n\n\n<p>Social media will continue to be king in 2021. Buying and selling on social media is not uncommon anymore and this trend is here to stay. <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx?__hstc=154548775.ef12cd714d51b621f7e8d1bbe51d9ecb.1552946415505.1573000475129.1574124813396.116&amp;__hssc=154548775.16.1574124813396&amp;__hsfp=3970104083\" target=\"_blank\" rel=\"nofollow noopener\">71% of shoppers <\/a>are more likely to purchase something if referred by social media. So promoting your products on social media and creating social media content around your brand is extremely important.<\/p>\n\n\n\n<p>Creating <a href=\"https:\/\/narrato.io\/\" target=\"_blank\" rel=\"noopener\">quality content<\/a> for social commerce allows you to optimize the shopping experience for your customers and also rope in customers on different platforms. Particularly during times like these, when shopping at stores has become rare and risky due to the pandemic, shoppable posts on social media can be a boon for both marketers and consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summing up<\/h2>\n\n\n\n<p>The trends in content marketing keep changing every year. While some of these trends may continue, others become obsolete as new technology and platforms come to life. 2021 is going to be a year of massive changes after the Covid-19 pandemic. Every business owner and content marketer will have different challenges to brave.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.godotmedia.com\/blog\/content-marketing\/top-10-digital-marketing-trends-for-2020\/\" target=\"_blank\" rel=\"noopener\">Digital marketing<\/a> is set to experience a boom in growth as well as in demand, as everything is going online. Riding the wave of content marketing trends listed above will definitely give you a heads up as you prepare your content marketing strategy for 2021.<\/p>\n\n\n\n&nbsp;\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/narrato.io\/marketplace\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/Top-Content-Marketing-Trends-for-2021-Marketplace.png\" alt=\"Narrato Marketplace\" class=\"wp-image-8707 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Top-Content-Marketing-Trends-for-2021-Marketplace.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Top-Content-Marketing-Trends-for-2021-Marketplace-300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Top-Content-Marketing-Trends-for-2021-Marketplace-768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Top-Content-Marketing-Trends-for-2021-Marketplace-1024x256.png 1024w\" data-sizes=\"(max-width: 1584px) 100vw, 1584px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1584px; --smush-placeholder-aspect-ratio: 1584\/396;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/11\/Top-Content-Marketing-Trends-for-2021-Marketplace.png\" alt=\"Narrato Marketplace\" class=\"wp-image-8707\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Top-Content-Marketing-Trends-for-2021-Marketplace.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Top-Content-Marketing-Trends-for-2021-Marketplace-300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Top-Content-Marketing-Trends-for-2021-Marketplace-768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/11\/Top-Content-Marketing-Trends-for-2021-Marketplace-1024x256.png 1024w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/noscript><\/a><\/figure><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Content marketing trends are ever evolving to keep pace with the advancements in technology and changing consumer behavior. What was considered an important content marketing trend last year may have..<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":21,"featured_media":6753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[531,601,530],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/6733"}],"collection":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/comments?post=6733"}],"version-history":[{"count":17,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/6733\/revisions"}],"predecessor-version":[{"id":21648,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/6733\/revisions\/21648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/media\/6753"}],"wp:attachment":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/media?parent=6733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/categories?post=6733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/tags?post=6733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}