{"id":6492,"date":"2020-06-02T22:01:43","date_gmt":"2020-06-03T02:01:43","guid":{"rendered":"https:\/\/blog.narrato.io\/?p=6492"},"modified":"2024-05-18T01:23:05","modified_gmt":"2024-05-18T05:23:05","slug":"30-content-marketing-roi-statistics-to-prove-that-content-marketing-is-indispensable","status":"publish","type":"post","link":"https:\/\/narrato.io\/blog\/30-content-marketing-roi-statistics-to-prove-that-content-marketing-is-indispensable\/","title":{"rendered":"30 Content Marketing ROI Statistics to Prove that Content Marketing is Indispensable"},"content":{"rendered":"\n<p>Content marketing plays a pivotal role in the success of any digital marketing campaign. In a world where people from nearly every age group are spending more time online, content marketing is one of the best ways to reach out to your target customers. But don\u2019t just take my word for it. Here are some crucial content marketing ROI statistics that will prove that it is indispensable and worth every effort.<\/p>\n\n\n\n<p><a href=\"#place1\">B2B Content Marketing ROI Statistics<\/a><\/p>\n\n\n\n<p><a href=\"#place2\">B2C Content Marketing ROI Statistics<\/a><\/p>\n\n\n\n<p><a href=\"#place3\">Blog Marketing ROI Statistics<\/a><\/p>\n\n\n\n<p><a href=\"#place4\">Video Marketing ROI Statistics<\/a><\/p>\n\n\n\n<p><a href=\"#place5\">Visual Content Marketing ROI Statistics<\/a><\/p>\n\n\n\n<p><a href=\"#place6\">Social Media Content Marketing ROI Statistics<\/a><\/p>\n\n\n\n<p>&nbsp;<br>Also check out our <a href=\"https:\/\/blog.narrato.io\/50-powerful-content-marketing-statistics-and-trends-every-content-marketer-must-know\/\" target=\"_blank\" rel=\"noopener\">content marketing statistics and trends for 2022<\/a> to see how the landscape is changing.<br>&nbsp;<\/p>\n\n\n\n&nbsp;\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/narrato.io\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-1.png\" alt=\"Narrato AI content workspace\" class=\"wp-image-8688 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-1.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-1-300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-1-768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-1-1024x256.png 1024w\" data-sizes=\"(max-width: 1584px) 100vw, 1584px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1584px; --smush-placeholder-aspect-ratio: 1584\/396;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-1.png\" alt=\"Narrato AI content workspace\" class=\"wp-image-8688\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-1.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-1-300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-1-768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-1-1024x256.png 1024w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n&nbsp;\n\n\n\n<p>&nbsp;<br><br id=\"place1\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2B Content Marketing ROI Statistics<\/h2>\n\n\n\n<ul>\n<li>86% surveyed marketers said that B2B content marketing helped them create brand awareness according to the <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">2020 B2B Marketing Trends report<\/a> , published by Content Marketing Institute and Marketing Profs. This is 5% more than the 81% reported in 2019.<\/li>\n\n\n\n<li>67% of surveyed B2B buyers said they rely more on content than they did last year to make informed purchase decisions. The Demand Gen Report&#8217;s <a href=\"https:\/\/www.demandgenreport.com\/resources\/reports\/2020-content-preferences-study-b2b-buyers-increasingly-looking-for-credible-show-and-tell-experiences-to-drive-buying-decisions\" target=\"_blank\" rel=\"nofollow noopener\">2020 Content Preferences Study<\/a> reveals that buyers are leaning more towards engaging and enriching content to educate themselves.<\/li>\n\n\n\n<li>84% of B2B marketers surveyed in the <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener\">2020 B2B Marketing Trends<\/a> report, said their content marketing efforts were moderately to extremely successful. The survey by Content Marketing Institute and Marketing Profs defined success in terms of the organization achieving its targeted results.<\/li>\n\n\n\n<li>69% of surveyed B2B marketers in North America achieved more content marketing success than in the previous year, according to the <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener\">Content Marketing Institute\u2019s report 2020<\/a>.<\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<p>&nbsp;<br><br id=\"place2\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2C Content Marketing ROI Statistics<\/h2>\n\n\n\n<ul>\n<li>75% of surveyed B2C marketers considered their content marketing efforts to be moderately to extremely successful according to the <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/12\/2020_B2C_Research_Final.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">B2C Content Marketing 2020 report<\/a> by Content Marketing Institute and Marketing Profs.<\/li>\n\n\n\n<li>84% of surveyed B2C marketers said that content marketing helped in brand building, as per the <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/12\/2020_B2C_Research_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener\">B2C Content Marketing 2020 report<\/a> .<\/li>\n\n\n\n<li>61% B2C marketers generated leads using content marketing in the past year, according to the same <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/12\/2020_B2C_Research_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener\">report<\/a>.<\/li>\n\n\n\n<li>75% of B2C content marketers said they were more successful than one year ago in the same <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/12\/2020_B2C_Research_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener\">report<\/a>.<\/li>\n\n\n\n<li>84% of B2C marketers have used content marketing successfully in the last 12 months to create brand awareness, as surveyed by the <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/12\/2020_B2C_Research_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener\">Content Marketing Institute<\/a> in 2020. 51% said they were able to support the launch of a new product with content marketing.<\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<p>&nbsp;<br><br id=\"place3\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blog Marketing ROI Statistics<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/blog.narrato.io\/how-to-build-a-powerful-blog-content-strategy-that-converts-customers-and-builds-brand\/\" target=\"_blank\" rel=\"dofollow noopener\">Blogs<\/a> are among the top three primary forms of media used in content strategy right now according to <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">HubSpot Research\u2019s Global Survey<\/a> conducted in 2019.<\/li>\n\n\n\n<li>Websites with blogs generated 68% more leads than those without blogs, as Hubspot found when they analyzed 1400 websites\u2019 inbound marketing activities &#8211; <a href=\"https:\/\/www.hubspot.com\/lead-generation-tips\" target=\"_blank\" rel=\"nofollow noopener\">The Definitive Blueprint: Inbound Lead Generation.<\/a><\/li>\n\n\n\n<li>81% of bloggers surveyed by Orbit Media for the <a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">2019 Annual Blogging Survey<\/a> reported strong marketing results from their blogs.<\/li>\n\n\n\n<li>Company websites with blogs tend to attract 55% more visitors according to <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5014\/study-shows-business-blogging-leads-to-55-more-website-visitors.aspx\" target=\"_blank\" rel=\"nofollow noopener\">Hubspot<\/a>. Other benefits of a company blog found by the study included 97% more link-backs and 434% more pages indexed by search engines.<\/li>\n\n\n\n<li>86% of surveyed marketers consider blog posts to be the most important content type contributing to their overall goals, according to a survey by <a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">SEMrush<\/a> which involved 1200 marketers across 39 countries.<\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<p>&nbsp;<br><br id=\"place4\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video Marketing ROI Statistics<\/h2>\n\n\n\n<ul>\n<li>89% of surveyed marketers said that video marketing gives them a good ROI, in the <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2020\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Video Marketing Statistics 2020: The State of Video Marketing <\/a>report by Wyzowl. This is a rise from 83% in 2019.<\/li>\n\n\n\n<li>83% of surveyed marketers said video content was useful in lead generation, and 87% said it boosted website traffic in the <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2020\/\" target=\"_blank\" rel=\"nofollow noopener\">WyzOwl report<\/a>.<\/li>\n\n\n\n<li>93% of marketers say they have been able to <a href=\"https:\/\/promo.com\/blog\/smb-video-marketing-study\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">get a new customer through video content<\/a> on social media according to the <a href=\"https:\/\/animoto.com\/blog\/news\/social-video-trends-marketers-2020\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Social Video Trends: Consumer Insights for 2020<\/a> report by Animoto. Nearly 91% marketers say they are satisfied with the ROI from video marketing.<\/li>\n\n\n\n<li>55% of surveyed consumers used online video for making purchase decisions while shopping in a store, according to <a href=\"https:\/\/storage.googleapis.com\/think\/docs\/think-with-google-2019-research-review.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google\u2019s research<\/a>.<\/li>\n\n\n\n<li>96% of people in a survey said that they watch explainer videos to learn more about a product or service, according to the Audience View in the <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2020\/\" target=\"_blank\" rel=\"nofollow noopener\">Video Marketing Statistics 2020: The State of Video Marketing report.<\/a><\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<p>&nbsp;<br><br id=\"place5\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Visual Content Marketing ROI Statistics<\/h2>\n\n\n\n<ul>\n<li>78% of surveyed consumers ranked infographics as their preferred type of content in the early stages of the buying process, in <a href=\"http:\/\/view.ceros.com\/g3-communications\/dg096-surv\/p\/16\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">DGR\u2019s 2019 Content Preferences Survey Report.<\/a><\/li>\n\n\n\n<li>53% of online shoppers, according to <a href=\"https:\/\/storage.googleapis.com\/think\/docs\/think-with-google-2019-research-review.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google\u2019s research<\/a>, say that images inspire them to purchase. That is one strong reason to add visual content to your marketing strategy.<\/li>\n\n\n\n<li><a href=\"https:\/\/buzzsumo.com\/blog\/how-to-massively-boost-your-blog-traffic-with-these-5-awesome-image-stats\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Buzzsumo<\/a> found that posts with an image after every 75 &#8211; 100 words got twice the number of shares than articles with lesser images. They reviewed over 1 million articles and blog posts.<\/li>\n\n\n\n<li>Tweets with graphics or pictures got 150% more retweets than those without visual elements, says a research by <a href=\"https:\/\/buffer.com\/resources\/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it\" target=\"_blank\" rel=\"nofollow noopener\">Buffer<\/a>.<\/li>\n\n\n\n<li>Facebook posts with graphics or pictures get 2.3 times more interactions than those without any visual element according to <a href=\"https:\/\/buzzsumo.com\/blog\/how-to-massively-boost-your-blog-traffic-with-these-5-awesome-image-stats\/\" target=\"_blank\" rel=\"nofollow noopener\">Buzzsumo<\/a>.<\/li>\n\n\n\n<li>Infographics can improve website traffic by 12%, according to <a href=\"https:\/\/www.demandgenreport.com\/industry-topics\/rich-media\/2906-the-power-of-visual-content-infographic\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Demand Gen Report<\/a>.<\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<p>&nbsp;<br><br id=\"place6\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Content Marketing ROI Statistics<\/h2>\n\n\n\n<ul>\n<li>73% surveyed marketers stated that <a href=\"https:\/\/www.godotmedia.com\/importance-of-content-social-media-marketing\/\" target=\"_blank\" rel=\"dofollow noopener\">social media marketing<\/a> was effective as a business marketing strategy in <a href=\"https:\/\/buffer.com\/state-of-social-2019\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Buffer &#8211; State of Social report<\/a>.<\/li>\n\n\n\n<li>77% of consumers say that they would rather buy from a brand they follow on social media than others, according to a survey by <a href=\"https:\/\/sproutsocial.com\/insights\/data\/2019-index\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Sprout Social.<\/a><\/li>\n\n\n\n<li>60% of surveyed people said that they discover new products on <a href=\"https:\/\/business.instagram.com\/getting-started\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Instagram<\/a>, making it one of the most sought after channels for content marketing.<\/li>\n\n\n\n<li>54% of social browsers use social media to research products, as per a <a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/social-browsers-brand\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">survey by Global Web Index<\/a>.<\/li>\n\n\n\n<li>87% of consumers who follow a brand on social media are likely to visit the brand\u2019s website or app, according to <a href=\"https:\/\/sproutsocial.com\/insights\/data\/2019-index\/\" target=\"_blank\" rel=\"nofollow noopener\">The Sprout Social 2019 Index.<\/a><\/li>\n<\/ul>\n\n\n\n&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Looking at these numbers, it is certain that content marketing is here to stay and with time, the need to have a strong content marketing strategy is only increasing. If you want your digital marketing efforts to be successful, content marketing should definitely be at the top of your list of priorities.<\/p>\n\n\n\n&nbsp;\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/narrato.io\/workspace\/features\/ai-content-assistant\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-2.png\" alt=\"Narrato AI content assistant\" class=\"wp-image-8689 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-2.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-2-300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-2-768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-2-1024x256.png 1024w\" data-sizes=\"(max-width: 1584px) 100vw, 1584px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1584px; --smush-placeholder-aspect-ratio: 1584\/396;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-2.png\" alt=\"Narrato AI content assistant\" class=\"wp-image-8689\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-2.png 1584w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-2-300x75.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-2-768x192.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/06\/30-Content-Marketing-ROI-Statistics-to-Prove-that-Content-Marketing-is-Indispensable-Workspace-2-1024x256.png 1024w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/noscript><\/a><\/figure><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Content marketing plays a pivotal role in the success of any digital marketing campaign. In a world where people from nearly every age group are spending more time online, content..<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":21,"featured_media":6551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[531,601,530,532],"tags":[627,628,534,631,596,561,535,626,583,629,630],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/6492"}],"collection":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/comments?post=6492"}],"version-history":[{"count":80,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/6492\/revisions"}],"predecessor-version":[{"id":14406,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/6492\/revisions\/14406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/media\/6551"}],"wp:attachment":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/media?parent=6492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/categories?post=6492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/tags?post=6492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}