{"id":6430,"date":"2020-04-21T00:21:04","date_gmt":"2020-04-21T04:21:04","guid":{"rendered":"https:\/\/blog.narrato.io\/?p=6430"},"modified":"2025-07-09T06:46:17","modified_gmt":"2025-07-09T10:46:17","slug":"marketing-survival-tactics-saas-coronavirus","status":"publish","type":"post","link":"https:\/\/narrato.io\/blog\/marketing-survival-tactics-saas-coronavirus\/","title":{"rendered":"Marketing & Survival Tactics for SaaS Businesses in the Time of Coronavirus: 11 SaaS Businesses Share Experience"},"content":{"rendered":"\n

The entire world has been shaken to its core because of the ongoing coronavirus pandemic<\/a>. People around the world are in lockdowns to curb the spread of the disease. The economy has been affected, and the IMF suspects that we will face one of the most crushing recessions the world has seen. We were curious to find out how SaaS businesses are working through this downturn<\/a> – so we asked 11 SaaS businesses the following questions:<\/span><\/p>\n\n\n\n

As a SAAS business owner, how are you navigating the Coronavirus downturn:<\/em>
<\/span>1. Is your business impacted? If yes, how? <\/span>
<\/span>2. What measures are you taking to work through this unprecedented situation? <\/span>
<\/span>3. What marketing you are employing at this time? (2-3 key activities you are running with at the moment) <\/span>
<\/span>4. Top 2 learnings from the crisis and advice to other SaaS businesses.<\/span><\/em><\/p>\n\n\n\n \n\n\n\n

Top Marketing Strategy Tips for SaaS Businesses in the Time of Coronavirus – TL;DR<\/h2>\n\n\n\n
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  1. Content Marketing<\/a> is the top choice for SaaS businesses as the leading marketing tactic.<\/li>\n\n\n\n
  2. Focus largely on supporting customers and audience through the tough times and building brand – not active selling.<\/li>\n\n\n\n
  3. Webinars are getting a lot more traction than usual and is a great way to engage with your customers and followers.<\/li>\n\n\n\n
  4. PPC is attractive right now – Google and Facebook ads can give you better returns than usual.<\/li>\n\n\n\n
  5. Get involved in relevant online communities on Quora, Reddit, Facebook Groups and others – they can generate good quality leads.<\/li>\n\n\n\n
  6. Social media outreach<\/a> with empathy and useful content can help build brand and get attention.<\/li>\n<\/ol>\n\n\n\n \n\n\n\n

    Top Business Strategy Tips for SaaS Businesses in the Time of Coronavirus – TL;DR<\/h2>\n\n\n\n
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    1. Support your team through the tough times – communicate and be empathetic.<\/li>\n\n\n\n
    2. Be adaptable, and look for not-so-obvious opportunities and alternatives to business as usual.<\/li>\n\n\n\n
    3. Make customer support top priority.<\/li>\n\n\n\n
    4. Offer customers innovative solutions to see them them through the tough times.<\/li>\n\n\n\n
    5. Stay away from debt if you can.<\/li>\n\n\n\n
    6. Cut down on non-essential spend proactively.<\/li>\n<\/ol>\n\n\n\n \n\n\n\n

      Here’s what the 11 businesses had to say (lots of awesome advice below):<\/span><\/p>\n\n\n\n \n\n\n\n

      \"Narrato