{"id":6345,"date":"2020-03-18T11:07:32","date_gmt":"2020-03-18T15:07:32","guid":{"rendered":"https:\/\/blog.narrato.io\/?p=6345"},"modified":"2026-03-23T09:05:08","modified_gmt":"2026-03-23T13:05:08","slug":"8-smart-ways-to-repurpose-your-blog-content","status":"publish","type":"post","link":"https:\/\/narrato.io\/blog\/8-smart-ways-to-repurpose-your-blog-content\/","title":{"rendered":"8 Smart Ways to Repurpose Your Blog Content"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Ask content marketers what they\u2019re up to and they\u2019re likely to be thinking about the next piece of <\/span><a href=\"https:\/\/blog.narrato.io\/content-creation-pain-points-and-success-stories\/\" target=\"_blank\" rel=\"noopener\" title=\"\">content they plan to create<\/a><span style=\"font-weight: 400;\">. As content marketers, we\u2019re all so busy running behind producing a \u201cnew\u201d piece that we fail to realize that we might already be sitting on a goldmine of content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is where content repurposing comes in.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Content repurposing refers to reusing your old content and presenting it in a completely different manner. It involves re-creating them in different formats to reach new audiences and engage them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Unfortunately, not many marketers are pursuing this actively. According to a study by Curata, <\/span><a href=\"http:\/\/www.curata.com\/files\/webinar-content-marketing-tactics-technology-2015\/slides.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><span style=\"font-weight: 400;\">only 29% of leading marketers<\/span><\/a><span style=\"font-weight: 400;\"> are repurposing content.&nbsp;<\/span><\/p>\n\n\n\n<ol>\n<li><a href=\"#place1\">What are the Benefits of Repurposing Content?<\/a><\/li>\n\n\n\n<li><a href=\"#place2\">8 Ways to Repurpose Blog Content and Drive Traffic<\/a><\/li>\n\n\n\n<li><a href=\"#place3\">Bottomline<\/a><\/li>\n<\/ol>\n\n\n\n&nbsp;\n\n\n\n<p>TL;DR Here\u2019s a quick summary video of this article.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"1026\" height=\"577\" data-src=\"https:\/\/www.youtube.com\/embed\/lacU8fyPEsA?si=GZqkkntpOctG4vl6\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n&nbsp;\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/narrato.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" data-src=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2024\/05\/How-to-Find-Topics-for-Your-Business-Blog-workspace-2-27.png\" alt=\"Narrato AI\" class=\"wp-image-14415 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1584px; --smush-placeholder-aspect-ratio: 1584\/396;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"396\" src=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2024\/05\/How-to-Find-Topics-for-Your-Business-Blog-workspace-2-27.png\" alt=\"Narrato AI\" class=\"wp-image-14415\"\/><\/noscript><\/a><\/figure>\n\n\n\n&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"place1\">&nbsp;What are the Benefits of Repurposing Content?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Considering the time, money and effort spent on creating <\/span><i><span style=\"font-weight: 400;\">quality <\/span><\/i><span style=\"font-weight: 400;\">content, you certainly don\u2019t want to just use it once. You rather maximize it and put it to better use by repurposing it.&nbsp;<\/span><span style=\"font-weight: 400;\">If you haven\u2019t considered repurposing content, here are five key benefits that will make you change your mind.&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><h4><b>Improves SEO rankings<\/b><\/h4><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">When you target a specific keyword and create multiple pieces of content (in various formats) around it, it improves your search engine rankings and boosts organic visibility. Apart from that, it also gives you more opportunities to build backlinks to your website which in turn boosts your <a href=\"https:\/\/blog.narrato.io\/haro-seo-content-planning-and-strategy-30-marketers-share-success-secrets\/\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a> and drives organic traffic too.&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><h4><b>Expands reach<\/b><\/h4><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s take a simple example &#8211; when you write a blog post, it helps you reach people who read your blog but what about those who are more active on social media?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On the other hand, when you break down that blog post and create snackable social media posts, you\u2019re able to reach your potential audience on social media platforms too.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s how repurposing old content lets you reach a wider audience who consume content differently, enabling you to meet them where they are.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><h4><b>Cater to different stages of the buyer\u2019s journey<\/b><\/h4><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The buyer\u2019s journey is made up of three stages &#8211; awareness, consideration, and decision. People in every stage exhibit different behaviors and have different requirements.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"209\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-1.png\" alt=\"Buyer stages\" class=\"wp-image-6347 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-1.png 598w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-1-300x105.png 300w\" data-sizes=\"(max-width: 598px) 100vw, 598px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 598px; --smush-placeholder-aspect-ratio: 598\/209;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"209\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-1.png\" alt=\"Buyer stages\" class=\"wp-image-6347\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-1.png 598w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-1-300x105.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/noscript><\/figure><\/div>\n\n\n<p><i><span style=\"font-weight: 400;\">Source: <a href=\"http:\/\/hubspot.com\" target=\"_blank\" rel=\"noopener nofollow\">HubSpot<\/a><\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you choose to repurpose content to cater to different stages of the buyer\u2019<\/span><span style=\"font-weight: 400;\">s journey you\u2019re able to reach each of them and satiate their respective needs.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, for someone in the awareness stage who\u2019s assessing options, a blog post might be enough but for someone in the decision stage who is looking for more concrete information, it would make sense to transform the post into a comprehensive webinar as that is more likely to help them make the final decision.&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><h4><b>Optimizes time<\/b><\/h4><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Why spend hours and hours creating new content when you can repurpose old content and spend that time in content promotion instead?&nbsp;<\/span><span style=\"font-weight: 400;\">Time is precious and when you repurpose content, you\u2019re just being more efficient and making better use of your time.&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><h4><b>Establishes credibility<\/b><\/h4><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">With every content you create, the goal is to build trust and establish authority. So, when you create different types of content on the same topic, it helps position you as an expert in the field and adds to your credibility.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"place2\">8 Ways to Repurpose Blog Content and Drive Traffic<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/blog.narrato.io\/how-to-build-a-powerful-blog-content-strategy-that-converts-customers-and-builds-brand\/\" target=\"_blank\" rel=\"noopener\" title=\"\">blog posts<\/a><span style=\"font-weight: 400;\"> are one of the most common types of content, here are eight smart ways to repurpose your old blog content and maximize its potential.&nbsp;<\/span><a href=\"https:\/\/narrato.io\/blog\/ai-content-repurposing-how-to-transform-existing-content-into-new-formats-fast\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI content repurposing<\/a> can help you do this 10x faster. Try using a tool like Narrato&#8217;s <a href=\"https:\/\/narrato.io\/ai\/ai-content-repurposing\" target=\"_blank\" rel=\"noopener\" title=\"\">AI content repurposing tool<\/a> to turn your blog posts into summaries, social posts, newsletters, or anything under the sun for that matter. And not just blog posts, you can repurpose any other content like videos, podcasts, and even images.<\/p>\n\n\n\n<p>That said, let&#8217;s take a look at what you can create from your existing blog posts with AI repurposing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Create spin-offs<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">There are so many movies and TV shows that are considered to be popular spin-offs so why not do the same for your blog posts?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether it\u2019s finding another angle or elaborating on each of the points stated under a listicle you published &#8211; the idea is to identify a well-performing post, doing a dive deep and breathing new life into it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can choose to publish the spin-off blog post on your own blog or even submit it as a guest article to another website while strategically inserting a link back to your website.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Publish an eBook<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve published a wide range of posts on your blog, this idea is worth a shot. An eBook is a valuable content asset that can help you generate leads and drive traffic to your website.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Converting your blog posts into an eBook might sound intimidating but it isn\u2019t that difficult. Start with identifying blog posts that fall under the same umbrella topic. For example, as a nutrition blogger, if you have written several blog posts related to the ketogenic diet, you can bundle all of them together and create an eBook out of them.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, don\u2019t just stop at merging blog posts. eBooks are expected to be in-depth so make sure you build upon each of the blog posts and add more value through images, case studies, statistics, etc.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can choose to sell the eBook from your website or distribute it on the <a href=\"https:\/\/www.easy.tools\/blog\/platforms-to-sell-e-books\" target=\"_blank\" rel=\"noopener\" title=\"\">best platforms to sell eBooks<\/a> such as Amazon, Scribd, Apple Books, and Kobo.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Founder of ProBlogger, Darren Rowse tried this tactic. One of his best-selling eBooks, <a href=\"https:\/\/problogger.com\/31-days-to-build-a-better-blog-join-9100-other-bloggers-today\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">31 Days to Build a Better Blog<\/a> is an amalgamation of a series of blog posts on the same topic.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Create a video<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">There are many people who prefer watching videos to reading articles. Moreover, as per a Cisco study, <\/span><a href=\"https:\/\/www.fiercevideo.com\/video\/video-will-account-for-82-all-internet-traffic-by-2022-cisco-says\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">video will account for 82% of all internet traffic<\/a><span style=\"font-weight: 400;\"> by 2022. Hence, it\u2019s a good idea to convert some of your top-performing and evergreen blog posts into a video series.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Videos work because they manage to capture attention and keep the viewer engaged. However, it\u2019s important to be mindful of the length &#8211; the optimal length is considered to be under two minutes. You should also consider adding captions as most videos are watched on mute.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s more, you don\u2019t have to worry about <a href=\"https:\/\/renaissancerachel.com\/best-ai-video-creation-tools\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">video creation<\/a> because tools such as Wistia and Lumen5 make it incredibly easy to turn your blog posts into videos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once the video is ready, you can upload it on YouTube, Vimeo, post it on your other social media platforms or include it in your email marketing campaigns to reach more people.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An example of a brand that does this is Moz with their Whiteboard Friday video series wherein they turn some of their blog posts into videos.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1349\" height=\"657\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/03\/pasted-image-0-1.png\" alt=\"Moz Whiteboard Friday\" class=\"wp-image-6346 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1.png 1349w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-300x146.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-768x374.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-1024x499.png 1024w\" data-sizes=\"(max-width: 1349px) 100vw, 1349px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1349px; --smush-placeholder-aspect-ratio: 1349\/657;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1349\" height=\"657\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/03\/pasted-image-0-1.png\" alt=\"Moz Whiteboard Friday\" class=\"wp-image-6346\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1.png 1349w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-300x146.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-768x374.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1-1024x499.png 1024w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" \/><\/noscript><\/figure><\/div>\n\n\n<p>Source:&nbsp;<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Moz Whiteboard Friday<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Design an infographic<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Infographics are a powerful visual tool because they <\/span><a href=\"https:\/\/writersperhour.com\/blog\/essay-hooks\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">hook readers<\/a><span style=\"font-weight: 400;\"> and have the ability to present the most complex information in an easily digestible manner. They attract more attention and enable people to skim content with ease.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, pick the blog post you want to repurpose, pick the points you want to include in the infographic and use an infographic maker such as <a href=\"https:\/\/piktochart.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Piktochart<\/a> to design it.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" data-src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/03\/PiktoChart-1024x484.png\" alt=\"Piktochart\" class=\"wp-image-6364 lazyload\" data-srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/PiktoChart-1024x484.png 1024w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/PiktoChart-300x142.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/PiktoChart-768x363.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/PiktoChart.png 1879w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/484;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/blog.narrato.io\/wp-content\/uploads\/2020\/03\/PiktoChart-1024x484.png\" alt=\"Piktochart\" class=\"wp-image-6364\" srcset=\"https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/PiktoChart-1024x484.png 1024w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/PiktoChart-300x142.png 300w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/PiktoChart-768x363.png 768w, https:\/\/narrato.io\/blog\/wp-content\/uploads\/2020\/03\/PiktoChart.png 1879w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Once it\u2019s ready, apart from posting it on your channels, you can also pitch it to external sites and earn backlinks back to your website.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Craft social media posts<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re struggling to have a steady stream of posts for <\/span><a href=\"https:\/\/blog.narrato.io\/how-to-use-social-media-to-promote-your-blog-and-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media<\/a><span style=\"font-weight: 400;\">, you should look at repurposing blog content and breaking it down into smaller social media posts. Not only do you save time, but you also ensure you maintain a packed <a href=\"https:\/\/napoleoncat.com\/blog\/instagram-content-calendar\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">social media content calendar<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">From videos and infographics to noteworthy statistical data and quotes &#8211; the idea is to create engaging posts tailored for the social media platform and leverage them to start conversations and engage your community of followers. You can use tools like <a href=\"https:\/\/visme.com\" target=\"_blank\" rel=\"nofollow noopener\">Visme<\/a>, <a href=\"http:\/\/www.animaker.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Animaker<\/a> and <a href=\"https:\/\/edit.org\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">EDIT<\/a> to create stunning visuals to go with your posts.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Create SlideShare Presentations<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">SlideShare is a platform that lets you upload presentations but did you know that you can also leverage it to boost your content marketing efforts?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.slideshare.net\/about\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">80 million users<\/a><span style=\"font-weight: 400;\">, SlideShare gives marketers ample opportunity to attract traffic, gain visibility and position your brand as an expert.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead of creating presentations from scratch, you can repurpose your blog content and transform it into a presentation that can be uploaded on SlideShare. What\u2019s important is using visuals to master storytelling and not keeping it text-heavy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A winning example is that of CopyBlogger. They converted a blog post titled <a href=\"https:\/\/www.slideshare.net\/Copyblogger\/the-3step-journey-of-a-remarkable-piece-of-content\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">The 3-Step Journey of a Remarkable Piece of Content<\/a> into a SlideShare presentation that has attracted over 85,000 views to date.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Post on Quora<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">People go on Quora to actively search for answers which makes it an effective tool to share your expertise and knowledge.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, let\u2019s say you\u2019ve written a blog post on personalization in email marketing. Log on to Quora, search for people who have asked a question related to this topic and post your answer which can be a condensed version of your blog post.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also insert a link to the blog post and direct traffic to your website. However, it\u2019s important to be strategic while adding links and deliver insightful answers in order to be taken seriously on this platform.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">8. Produce a podcast<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Underused but effective, podcasts are an important content marketing tool, especially for B2B companies. This content format lets you educate and engage your audience, helping you nurture leads and take them further down the <\/span><a href=\"https:\/\/www.mailmunch.co\/blog\/sales-funnel\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">sales funnel<\/a>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s more, through podcasts you can reach out to a completely new audience, attract traffic and generate leads.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, look at your previous blog posts and check if you can tie some of them together to produce an informative podcast out of it. The topic needs to be interesting enough to attract an audience.&nbsp;&nbsp;<\/span><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"place3\">Bottomline&nbsp;<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Repurposing old blog content is all about looking at the right places and being creative. While you should have a plan for creating new pieces of content, it\u2019s equally important to set aside some time every month to look back at your past blog content and find clever ways to repurpose them into new formats.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Author Bio<\/span><\/h4>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Adela Belin is a content marketer and blogger at <\/span>Writers Per Hour<span style=\"font-weight: 400;\">. She is passionate about sharing stories with the hope to make a difference in people&#8217;s lives and contribute to their personal and professional growth. 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As content marketers, we\u2019re all so busy..<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":22,"featured_media":6361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[531,530],"tags":[535,555,611,542,563],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/6345"}],"collection":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/comments?post=6345"}],"version-history":[{"count":25,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/6345\/revisions"}],"predecessor-version":[{"id":22182,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/posts\/6345\/revisions\/22182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/media\/6361"}],"wp:attachment":[{"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/media?parent=6345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/categories?post=6345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narrato.io\/blog\/wp-json\/wp\/v2\/tags?post=6345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}